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Digital transformation and corporate branding : opportunities and pitfalls for identity and reputation management /

Cuomo, Maria Teresa

Digital transformation and corporate branding : opportunities and pitfalls for identity and reputation management / Maria Teresa Cuomo - 1st ed. - New Delhi : Routledge, 2024. - xv, 306 p.; hb

ISBN: 9781032204857

Subjects--Topical Terms:
Digital transformation
Reputation management
Corporate branding

Dewey Class. No.: 658.827 / CUO

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