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Strategic social media management : theory and practice /

Sutherland, Karen E.

Strategic social media management : theory and practice / Karen E. Sutherland - 2nd ed. - Singapore : Palgrave Macmillan, 2024. - xxv, 607 p.; pbk

ISBN: 9789819994953

Subjects--Topical Terms:
Communication media
Social media
Strategic management
Social interaction

Dewey Class. No.: 302.231068 / SUT

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