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Introduction to quantitative research methods for marketing : tools and techniques using SPSS and R /

Daryanto, Ahmad

Introduction to quantitative research methods for marketing : tools and techniques using SPSS and R / Ahmad Daryanto - 1st ed. - London : Routledge, 2025. - xxxv, 453 p.; pbk

ISBN: 9781032525648

Subjects--Topical Terms:
Marketing
Methods
SPSS
Quantiative research

Dewey Class. No.: 658.8 / DAR

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