Advertising management /
Jethwaney, Jaishri N.
Advertising management / Jaishri Jethwaney, Shruti Jain. - 2nd ed. - Oxford : Oxford University Press, 2012. - xxi, 651 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)
Previous ed.: 2006.
9780198074120 (pbk.) 0198074123 (pbk.)
GBB220090 bnb
Advertising--Management.
659.1
Advertising management / Jaishri Jethwaney, Shruti Jain. - 2nd ed. - Oxford : Oxford University Press, 2012. - xxi, 651 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)
Previous ed.: 2006.
9780198074120 (pbk.) 0198074123 (pbk.)
GBB220090 bnb
Advertising--Management.
659.1