Analyzing media messages : using quantitative content analysis in research /
Riffe, Daniel,
Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Brendan R. Watson and Jennette Lovejoy. - Fifth edition. - New York : Routledge, 2023. - 242 Pages ; 24 B/W Illustrations ;
First edition published by Routledge 1998. Fourth edition published by Routledge 2019.
Introduction -- Defining content analysis as a social science tool -- Designing a content analysis -- Computers and content analysis -- Measurement -- Sampling -- Reliability -- Validity -- Data analysis.
Access restricted to subscribing institutions.
"The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs of all levels, as well as a useful supplementary text in more general research methods courses"--
9781003288428 1003288421 9781003806202 1003806201 9781003806219 100380621X
Content analysis (Communication)
Mass media
Mass media--Research--Methodology.--Statistical methods.
302.230 / RIF
Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Brendan R. Watson and Jennette Lovejoy. - Fifth edition. - New York : Routledge, 2023. - 242 Pages ; 24 B/W Illustrations ;
First edition published by Routledge 1998. Fourth edition published by Routledge 2019.
Introduction -- Defining content analysis as a social science tool -- Designing a content analysis -- Computers and content analysis -- Measurement -- Sampling -- Reliability -- Validity -- Data analysis.
Access restricted to subscribing institutions.
"The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs of all levels, as well as a useful supplementary text in more general research methods courses"--
9781003288428 1003288421 9781003806202 1003806201 9781003806219 100380621X
Content analysis (Communication)
Mass media
Mass media--Research--Methodology.--Statistical methods.
302.230 / RIF