Mass communications research methods : a step-by-step approach /
Hsia, H. J. 1925-,
Mass communications research methods : a step-by-step approach / H.J. Hsia. - Oxon : Routledge, 1988. - xiii, 629 pages ; ill. ; - 7 . - Routledge library editions. Communication studies ; Volume 7. .
First published in 1988 by Lawrence Erlbaum Associates.
Includes bibliographical references (pages 585-613) and indexes.
pt. 1. Communication research and research organization -- pt. 2. Survey research -- pt. 3. Experimental research -- pt. 4. Historical, qualitative, and secondary research -- pt. 5. The taming of statistics -- pt. 6. Data processing and the computer -- pt. 7. Writing and disseminating.
Access restricted to subscribing institutions.
9781315667126 9781317357155 9781317357162
Mass media
Communication
Mass media
Communication--Research--Methodology.--Research--Methodology.--Research.--Research.
302.207 / HSI
Mass communications research methods : a step-by-step approach / H.J. Hsia. - Oxon : Routledge, 1988. - xiii, 629 pages ; ill. ; - 7 . - Routledge library editions. Communication studies ; Volume 7. .
First published in 1988 by Lawrence Erlbaum Associates.
Includes bibliographical references (pages 585-613) and indexes.
pt. 1. Communication research and research organization -- pt. 2. Survey research -- pt. 3. Experimental research -- pt. 4. Historical, qualitative, and secondary research -- pt. 5. The taming of statistics -- pt. 6. Data processing and the computer -- pt. 7. Writing and disseminating.
Access restricted to subscribing institutions.
9781315667126 9781317357155 9781317357162
Mass media
Communication
Mass media
Communication--Research--Methodology.--Research--Methodology.--Research.--Research.
302.207 / HSI