The content analysis guidebook /
Neuendorf, Kimberly A.
The content analysis guidebook / Kimberly A. Neuendorf. - 2nd ed. - Thousand Oaks, Calif. : Sage Publications, c2002. - xviii, 301 p. : ill. ; 26 cm.
Includes bibliographical references (p. 247-282) and indexes.
Defining content analysis : is content analysis easy? -- Milestones in the history of content analysis : the growing popularity of content analysis -- Beyond description : an integrative model of content analysis -- Message units and sampling units -- Variables and predictions -- Measurement techniques -- Reliability -- Results and reporting : data handling and transformations -- Contexts. ICSSR Project (Media and Communications) Order No: CUTN/LIB/26-27/ORD_01 - 06 (Acc No. 58687 to 58705)
9781412979474 0761919783 9780761919773 9780761919780
Sociology
Content analysis (Communication)--Research--Methodology.
301.01 / NEU
The content analysis guidebook / Kimberly A. Neuendorf. - 2nd ed. - Thousand Oaks, Calif. : Sage Publications, c2002. - xviii, 301 p. : ill. ; 26 cm.
Includes bibliographical references (p. 247-282) and indexes.
Defining content analysis : is content analysis easy? -- Milestones in the history of content analysis : the growing popularity of content analysis -- Beyond description : an integrative model of content analysis -- Message units and sampling units -- Variables and predictions -- Measurement techniques -- Reliability -- Results and reporting : data handling and transformations -- Contexts. ICSSR Project (Media and Communications) Order No: CUTN/LIB/26-27/ORD_01 - 06 (Acc No. 58687 to 58705)
9781412979474 0761919783 9780761919773 9780761919780
Sociology
Content analysis (Communication)--Research--Methodology.
301.01 / NEU