Consumer-driven demand and operations management models :
Consumer-driven demand and operations management models : a systematic study of information-technology-enabled sales mechanisms /
edited by Serguei Netessine, Christopher S. Tang.
- New York, NY : Springer, 2009.
- xxiv, 485 p. : ill. ; 24 cm.
- International series in operations research & management science .
- International series in operations research & management science ; 131. .
Includes bibliographical references and index.
Cheap talk in operations : role of intentional vagueness -- Product design in a market with satisficing customers -- The effect of assortment rotation on consumer choice and its impact on competition -- Models of herding behavior in operations management -- Internet-based distribution channel for product diversion with potential manufacturer's intervention -- Managing client portfolio in a two-tier supply chain -- Strategic customer behavior and the benefit of decentralization -- Is assortment selection a popularity contest? -- Product design, pricing, and capacity investment in a congested production system -- Selling to strategic customers : opaque selling strategies -- Competing through mass customization -- Counteracting strategic consumer behavior in dynamic pricing systems -- Mitigating the adverse impact of strategic waiting in dynamic pricing settings : a study of two sales mechanisms -- The impact of strategic consumer behavior on the value of operational flexibility -- Capacity rationing with strategic customers -- Shaping consumer demand through the use of contingent pricing -- Strategic consumer response to dynamic pricing of perishable products -- Strategic behavior in supply chains : information acquisition. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.
9780387980188 0387980180
Product management.
Consumer behavior--Mathematical models.
338.761
Includes bibliographical references and index.
Cheap talk in operations : role of intentional vagueness -- Product design in a market with satisficing customers -- The effect of assortment rotation on consumer choice and its impact on competition -- Models of herding behavior in operations management -- Internet-based distribution channel for product diversion with potential manufacturer's intervention -- Managing client portfolio in a two-tier supply chain -- Strategic customer behavior and the benefit of decentralization -- Is assortment selection a popularity contest? -- Product design, pricing, and capacity investment in a congested production system -- Selling to strategic customers : opaque selling strategies -- Competing through mass customization -- Counteracting strategic consumer behavior in dynamic pricing systems -- Mitigating the adverse impact of strategic waiting in dynamic pricing settings : a study of two sales mechanisms -- The impact of strategic consumer behavior on the value of operational flexibility -- Capacity rationing with strategic customers -- Shaping consumer demand through the use of contingent pricing -- Strategic consumer response to dynamic pricing of perishable products -- Strategic behavior in supply chains : information acquisition. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.
9780387980188 0387980180
Product management.
Consumer behavior--Mathematical models.
338.761