Consumer behavior / (Record no. 24249)

MARC details
000 -LEADER
fixed length control field 01381cam a2200409 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171227120633.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130614s2015 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332555099
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132544369
041 ## - LANGUAGE CODE
Language English
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Edition number 23
Item number SCH
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schiffman, Leon G.,
245 10 - TITLE STATEMENT
Title Consumer behavior /
Statement of responsibility, etc Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.
250 ## - EDITION STATEMENT
Edition statement Eleventh edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc IVEY Publishing
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 464 pages :
Other physical details illustrations ;
Dimensions 29 cm
500 ## - GENERAL NOTE
General note Revised edition.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Segmentation
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Targeting
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Positioning
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Motivation and Personality
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Perception
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Learning
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Decision Making
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Ethics
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Research
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Motivation research (Marketing)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wisenblit, Joseph,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, Ramesh.S
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
100 1# - MAIN ENTRY--PERSONAL NAME
Relator term author.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
700 1# - ADDED ENTRY--PERSONAL NAME
Relator term author.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Total Renewals Date checked out
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 27/12/2017   658.834 SCH 28543 04/02/2020 27/12/2017 General Books    
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 27/12/2017 2 658.834 SCH 28544 04/02/2020 27/12/2017 General Books 2 09/11/2019
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 27/12/2017 2 658.834 SCH 28545 25/08/2023 27/12/2017 General Books   08/08/2023
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 27/12/2017   658.834 SCH 28546 04/02/2020 27/12/2017 General Books    
    Dewey Decimal Classification     Reference CUTN Central Library CUTN Central Library Medicine, Technology & Management 27/12/2017   658.834 SCH 28547 04/02/2020 27/12/2017 Reference Books    
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 15/05/2018   658.834 SCH 32578 04/02/2020 15/05/2018 General Books    

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