MARC details
000 -LEADER |
fixed length control field |
01381cam a2200409 i 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
CUTN |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20171227120633.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130614s2015 maua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789332555099 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0132544369 |
041 ## - LANGUAGE CODE |
Language |
English |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.834 |
Edition number |
23 |
Item number |
SCH |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Schiffman, Leon G., |
245 10 - TITLE STATEMENT |
Title |
Consumer behavior / |
Statement of responsibility, etc |
Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. |
250 ## - EDITION STATEMENT |
Edition statement |
Eleventh edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc |
IVEY Publishing |
Date of publication, distribution, etc |
2016 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvii, 464 pages : |
Other physical details |
illustrations ; |
Dimensions |
29 cm |
500 ## - GENERAL NOTE |
General note |
Revised edition. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Segmentation |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Targeting |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Positioning |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer Motivation and Personality |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer Perception |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer Learning |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer Decision Making |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing Ethics |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer Research |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Motivation research (Marketing) |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Wisenblit, Joseph, |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kumar, Ramesh.S |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
General Books |
100 1# - MAIN ENTRY--PERSONAL NAME |
Relator term |
author. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Relator term |
author. |