Basic marketing management (Record no. 24268)

MARC details
000 -LEADER
fixed length control field 01383nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171228114107.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171228b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471353928
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number DAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dalrymple, Douglas J.
245 ## - TITLE STATEMENT
Title Basic marketing management
250 ## - EDITION STATEMENT
Edition statement 2nd Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc John Wiley and Sons,
Date of publication, distribution, etc 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 341p. :
Other physical details ill. ;
Dimensions 26cm.
500 ## - GENERAL NOTE
General note This text focuses on all aspects of planning, coordinating and executing marketing strategy. It introduces core marketing management concepts for the Year 2000 business environment. Globalization is a running theme throughout the text.
505 ## - FORMATTED CONTENTS NOTE
Contents The role of marketing in organizations and society; marketing strategy; customer analysis; marketing segmentation and product differentiation; competitive analysis and product positioning; product development and testing; brand management; services marketing; pricing; selecting distribution channels; personal selling and sales force management; direct marketing; designing advertising programmes; sales promotion and public relations; international marketing; marketing planning. Appendices: the case method; sample case: Cook, Inc; sample case write-up for Cook, Inc.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Parsons, Leonard J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Total Renewals
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 28/12/2017 1 658.8 DAL 28577 24/01/2019 24/01/2019 28/12/2017 General Books  
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 28/12/2017   658.8 DAL 28578 28/12/2017   28/12/2017 General Books  
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 28/12/2017 1 658.8 DAL 28579 01/05/2019 28/03/2019 28/12/2017 General Books 2

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