Basic marketing management (Record no. 24268)
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000 -LEADER | |
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fixed length control field | 01383nam a22002297a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | CUTN |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20171228114107.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 171228b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780471353928 |
041 ## - LANGUAGE CODE | |
Language | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | DAL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Dalrymple, Douglas J. |
245 ## - TITLE STATEMENT | |
Title | Basic marketing management |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd Ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | John Wiley and Sons, |
Date of publication, distribution, etc | 2000. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 341p. : |
Other physical details | ill. ; |
Dimensions | 26cm. |
500 ## - GENERAL NOTE | |
General note | This text focuses on all aspects of planning, coordinating and executing marketing strategy. It introduces core marketing management concepts for the Year 2000 business environment. Globalization is a running theme throughout the text. |
505 ## - FORMATTED CONTENTS NOTE | |
Contents | The role of marketing in organizations and society; marketing strategy; customer analysis; marketing segmentation and product differentiation; competitive analysis and product positioning; product development and testing; brand management; services marketing; pricing; selecting distribution channels; personal selling and sales force management; direct marketing; designing advertising programmes; sales promotion and public relations; international marketing; marketing planning. Appendices: the case method; sample case: Cook, Inc; sample case write-up for Cook, Inc. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Parsons, Leonard J. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | General Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Location | Shelving location | Date of Cataloging | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Total Renewals |
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Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 28/12/2017 | 1 | 658.8 DAL | 28577 | 24/01/2019 | 24/01/2019 | 28/12/2017 | General Books | |||||
Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 28/12/2017 | 658.8 DAL | 28578 | 28/12/2017 | 28/12/2017 | General Books | |||||||
Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 28/12/2017 | 1 | 658.8 DAL | 28579 | 01/05/2019 | 28/03/2019 | 28/12/2017 | General Books | 2 |