MARC details
| 000 -LEADER |
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| fixed length control field |
02500cam a2200265 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180802122628.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110622s2011 enk 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749461812 : (pbk) |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
381.456 |
| Edition number |
22 |
| Item number |
TUN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tungate, Mark, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Branded beauty : |
| Remainder of title |
how marketing changed the way we look / |
| Statement of responsibility, etc |
by Mark Tungate. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 277 p. ; |
| Dimensions |
24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Chasing Cleopatra --<br/> |
| -- |
The glamour professionals --<br/><br/> |
| -- |
Out come the talons --<br/><br/> |
| -- |
The beauty queen of Corona --<br/><br/> |
| -- |
The French beauty factory --<br/><br/><br/><br/> |
| -- |
Giants in the bathroom --<br/><br/><br/><br/><br/> |
| -- |
The Stardust factor --<br/><br/><br/><br/><br/><br/> |
| -- |
The five percent solution --<br/><br/><br/><br/><br/><br/> |
| -- |
The lure of luxury --<br/><br/><br/><br/><br/><br/><br/> |
| -- |
How to launch a cream --<br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
The quest for eternal youth --<br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
Beauty goes global --<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
A face in the crowd : finding a niche --<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
Beauty from shelf to street --<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
Digital beauty --<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
Under the knife --<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
The new male order --<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
Ethical, organic, and sustainable --<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
The needle artists --<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
The future of beauty.<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Cosmetics industry |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, he talks to the people who've made skin their trade. He analyses the marketing strategies used by those who create and sell beauty products. He visits the labs where researchers seek the key to eternal youth. He compares attitudes to beauty around the world and examines the rise of organic beauty products. Full of fascinating detail on great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty also considers the future of the beauty business |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Dates associated with a name |
1967- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Cosmetics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Toilet preparations. |
