MARC details
| 000 -LEADER |
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| fixed length control field |
02387nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180830150808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180830b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789351191827 |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.834 |
| Item number |
KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, Ajay |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer Behaviour and Marketing Communication: |
| Remainder of title |
An Indian Perspective |
| Statement of responsibility, etc |
Ajay Kumar |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
Biztantra, |
| Date of publication, distribution, etc |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiv, 462 p.: |
| Other physical details |
ill.; |
| Dimensions |
24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Consumer Behaviour and its Applications<br/><br/> |
| -- |
Consumer Behaviour and Market Segmentation<br/><br/> |
| -- |
Environment Influence on Consumer Behaviour<br/><br/> |
| -- |
Individual Determinants of Consumer Behaviour<br/><br/> |
| -- |
Consumer Decision Making<br/><br/> |
| -- |
Behavioural Based Safety Management<br/><br/> |
| -- |
Consumer Protection Act, 1986<br/><br/> |
| -- |
Retail Consumer and Outlet Selection Behaviour Pattern<br/><br/> |
| -- |
Customer Relationship Management (CRM)<br/> |
| -- |
Misbehaviour of Customer and Marketing Activities<br/><br/> |
| -- |
Consumer Loyalties Repeat Purchase Behaviour<br/><br/> |
| -- |
Introduction to Marketing Communications Management<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
Advertising and Campaign Planning<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
Integrated Marketing Communication<br/><br/> |
| -- |
E-Commerce an Effective Tool of Marketing Communication<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
Rural Buying<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer Behaviour |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The study of consumer behaviour has become one of the most important disciplines of marketing and biggest challenge in the 21 century for the marketing organizations is to increase their market share and also increase their profitability. To achieve this objective, everyone in the marketing organizations, needs to understand the consumer psychology.<br/><br/>In this book, authors have tried to explain the consumer behaviour as a science which is derived from various multi-disciplines like, economics, social science, anthropology, etc.<br/><br/> <br/><br/>The book is divided into two parts. PART I: Text describes the psychological aspects of consumer behaviour with various theories, models and principles of Consumer Behaviour. It also describes the field of marketing communication and the institutions through advertising and various tools of sales promotion. PART II: Cases & Articles presents various cases and articles which help the readers to explain more about this discipline. |
