Customer Relationship Management (Record no. 25691)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01730nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180830152816.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180830b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789350044544 |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Item number | BHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhasin, Jaspreet Kaur |
| 245 ## - TITLE STATEMENT | |
| Title | Customer Relationship Management |
| Statement of responsibility, etc | Jaspreet Kaur Bhasin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Dreamtech, |
| Date of publication, distribution, etc | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 445 p.: |
| Other physical details | ill.; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | Introduction to CRM |
| -- | Importance of Relationship in Business |
| -- | Planning a CRM Strategy |
| -- | Selection of a CRM Tool |
| -- | Managing a CRM Project |
| -- | Creating Value for Customers |
| -- | Customer Experience and CRM |
| -- | Managing Customer Lifecycle: Customer Acquisition, Retention, and Development |
| -- | Customer Database |
| -- | Sales and CRM |
| -- | Marketing Automation |
| -- | Service and CRM |
| -- | Business Network and CRM |
| -- | Customer Portfolio Management |
| -- | Electronic CRM (e-CRM) |
| -- | Role of Human Resource in CRM |
| -- | Role of CRM in Service Sector |
| -- | Emerging Trends in CRM |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer services |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Books |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The book entitled Customer Relationship Management aims to help managers in establishing successful customer relationships. The concise and accessible style of the book is suitable for business professionals and students pursuing management courses. The book effectively blends together the theoretical and practical concepts of CRM that help readers to achieve a thorough understanding of the subject matter. The book also contains real-life examples and case studies to provide readers with a glimpse of the actual market environment. Moreover, a summary and learning exercise are supplemented at the end of each chapter to reinforce the concepts. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Location | Shelving location | Date of Cataloging | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 30/08/2018 | 1 | 658.812 BHA | 33836 | 04/02/2020 | 01/02/2020 | 30/08/2018 | General Books | ||||
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 30/08/2018 | 658.812 BHA | 33837 | 04/02/2020 | 30/08/2018 | General Books | ||||||
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 30/08/2018 | 658.812 BHA | 33838 | 04/02/2020 | 30/08/2018 | General Books |