International marketing / (Record no. 25748)
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000 -LEADER | |
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fixed length control field | 01838nam a2200301 i 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | CUTN |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20180906124356.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150507t20152015si a b 001|0|eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788126557509 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781118830284 (paperback) : |
041 ## - LANGUAGE CODE | |
Language | English |
042 ## - AUTHENTICATION CODE | |
Authentication code | ukblsr |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.87 |
Edition number | 23 |
Item number | KOT |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotabe, Masaaki, |
245 10 - TITLE STATEMENT | |
Title | International marketing / |
Statement of responsibility, etc | Masaaki Kotabe, Kristiaan Helsen. |
250 ## - EDITION STATEMENT | |
Edition statement | Sixth edition. |
250 ## - EDITION STATEMENT | |
Edition statement | International student version. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiv, 595 pages : |
Other physical details | illustrations (black and white, and colour) ; |
Dimensions | 26 cm |
505 ## - FORMATTED CONTENTS NOTE | |
Contents | Chapter 1 - Globalization Imperative<br/><br/>Chapter 2 - Economic Environment<br/><br/>Chapter 3 - Financial Environment<br/><br/>Chapter 4 - Global Cultural Environment and Buying Behavior<br/><br/>Chapter 5 - Political and Legal Environment<br/><br/>Chapter 6 - Global Marketing Research<br/><br/>Chapter 7 - Global Segmentation and Positioning<br/><br/>Chapter 8 - Global Marketing Strategies<br/><br/>Chapter 9 - Global Market Entry Strategies<br/><br/>Chapter 10 - Global Product Policy Decisions<br/><br/>Chapter 11 - Global Product Policy Decisions<br/><br/>Chapter 12 - Global Pricing<br/><br/>Chapter 13 - Global Communication Strategies<br/><br/>Chapter 14 - Sales Management<br/><br/>Chapter 15 - Global Logistics and Distribution<br/><br/>Chapter 16 - Export and Import Management<br/><br/>Chapter 17 - Planning, Organization, and Control of Global Marketing Operations<br/><br/>Chapter 18 - Marketing Strategies for Emerging Markets<br/><br/>Chapter 19 - Global Marketing and the Internet<br/><br/>Chapter 20 - Sustainable Marketing in the Global Marketplace |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Export marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Globalization |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Helsen, Kristiaan, |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | General Books |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Relator term | author. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Relator term | author. |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Location | Shelving location | Date of Cataloging | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 06/09/2018 | 1 | 658.87 KOT | 33813 | 04/02/2020 | 19/01/2019 | 06/09/2018 | General Books | ||||
Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 06/09/2018 | 658.87 KOT | 33814 | 04/02/2020 | 06/09/2018 | General Books |