International marketing / (Record no. 25748)

MARC details
000 -LEADER
fixed length control field 01838nam a2200301 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180906124356.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150507t20152015si a b 001|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126557509
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118830284 (paperback) :
041 ## - LANGUAGE CODE
Language English
042 ## - AUTHENTICATION CODE
Authentication code ukblsr
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87
Edition number 23
Item number KOT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotabe, Masaaki,
245 10 - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc Masaaki Kotabe, Kristiaan Helsen.
250 ## - EDITION STATEMENT
Edition statement Sixth edition.
250 ## - EDITION STATEMENT
Edition statement International student version.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 595 pages :
Other physical details illustrations (black and white, and colour) ;
Dimensions 26 cm
505 ## - FORMATTED CONTENTS NOTE
Contents Chapter 1 - Globalization Imperative<br/><br/>Chapter 2 - Economic Environment<br/><br/>Chapter 3 - Financial Environment<br/><br/>Chapter 4 - Global Cultural Environment and Buying Behavior<br/><br/>Chapter 5 - Political and Legal Environment<br/><br/>Chapter 6 - Global Marketing Research<br/><br/>Chapter 7 - Global Segmentation and Positioning<br/><br/>Chapter 8 - Global Marketing Strategies<br/><br/>Chapter 9 - Global Market Entry Strategies<br/><br/>Chapter 10 - Global Product Policy Decisions<br/><br/>Chapter 11 - Global Product Policy Decisions<br/><br/>Chapter 12 - Global Pricing<br/><br/>Chapter 13 - Global Communication Strategies<br/><br/>Chapter 14 - Sales Management<br/><br/>Chapter 15 - Global Logistics and Distribution<br/><br/>Chapter 16 - Export and Import Management<br/><br/>Chapter 17 - Planning, Organization, and Control of Global Marketing Operations<br/><br/>Chapter 18 - Marketing Strategies for Emerging Markets<br/><br/>Chapter 19 - Global Marketing and the Internet<br/><br/>Chapter 20 - Sustainable Marketing in the Global Marketplace
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Globalization
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Helsen, Kristiaan,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
100 1# - MAIN ENTRY--PERSONAL NAME
Relator term author.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
700 1# - ADDED ENTRY--PERSONAL NAME
Relator term author.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 06/09/2018 1 658.87 KOT 33813 04/02/2020 19/01/2019 06/09/2018 General Books
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 06/09/2018   658.87 KOT 33814 04/02/2020   06/09/2018 General Books

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