Marketing / (Record no. 26052)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02466cam a2200433 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181005153917.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160308s2015 sa a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199079926 |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| Item number | LAM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W., |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | Lamb, Hair, McDaniel, Boshoff, Terblanche, Elliott, Klopper. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Cape Town, South Africa : |
| Name of publisher, distributor, etc | Oxford University Press Southern Africa, |
| Date of publication, distribution, etc | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 591 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | 1. An overview of marketing --<br/> |
| -- | 2. Analysing the marketing environment --<br/><br/> |
| -- | 3. Understanding consumer decision-making --<br/><br/> |
| -- | 4. Analysing the competitive situation --<br/><br/> |
| -- | 5. Information for marketing decision-making and marketing research --<br/><br/><br/><br/> |
| -- | 6. Segmenting and targeting markets --<br/><br/><br/><br/><br/> |
| -- | 7. Positioning the firm and its products --<br/><br/><br/><br/><br/><br/> |
| -- | 8. Product decisions --<br/><br/><br/><br/><br/><br/> |
| -- | 9. Developing and managing products --<br/><br/><br/><br/><br/><br/><br/> |
| -- | 10. Marketing channels and the role of intermediaries --<br/><br/><br/><br/><br/><br/><br/><br/> |
| -- | 11. Marketing communication strategy --<br/><br/><br/><br/><br/><br/><br/><br/> |
| -- | 12. Implementing marketing communication mix strategies --<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- | 13. Pricing concepts and setting the right price --<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- | 14. Putting it all together: the strategic marketing plan --<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- | 15. Marketing in specialised markets --<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- | 16. Sustainable marketing.<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F., |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boshoff, Christo, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Terblanché, N. S., |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elliott, Roger |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Klopper, H. B., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Books |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts." |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Relator term | author. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Geographic subdivision | South Africa. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Titles and other words associated with a name | Jr., |
| Dates associated with a name | 1941- |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Titles and other words associated with a name | (Associate professor), |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Dates associated with a name | 1974- |
| Relator term | author. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Location | Shelving location | Date of Cataloging | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 05/10/2018 | 658.8 LAM | 33177 | 04/02/2020 | 05/10/2018 | General Books |