MARC details
| 000 -LEADER |
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| fixed length control field |
02466cam a2200433 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20181005153917.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160308s2015 sa a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780199079926 |
| 041 ## - LANGUAGE CODE |
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| Language |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
23 |
| Item number |
LAM |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Lamb, Charles W., |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing / |
| Statement of responsibility, etc |
Lamb, Hair, McDaniel, Boshoff, Terblanche, Elliott, Klopper. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fifth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Cape Town, South Africa : |
| Name of publisher, distributor, etc |
Oxford University Press Southern Africa, |
| Date of publication, distribution, etc |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 591 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Title |
1. An overview of marketing --<br/> |
| -- |
2. Analysing the marketing environment --<br/><br/> |
| -- |
3. Understanding consumer decision-making --<br/><br/> |
| -- |
4. Analysing the competitive situation --<br/><br/> |
| -- |
5. Information for marketing decision-making and marketing research --<br/><br/><br/><br/> |
| -- |
6. Segmenting and targeting markets --<br/><br/><br/><br/><br/> |
| -- |
7. Positioning the firm and its products --<br/><br/><br/><br/><br/><br/> |
| -- |
8. Product decisions --<br/><br/><br/><br/><br/><br/> |
| -- |
9. Developing and managing products --<br/><br/><br/><br/><br/><br/><br/> |
| -- |
10. Marketing channels and the role of intermediaries --<br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
11. Marketing communication strategy --<br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
12. Implementing marketing communication mix strategies --<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
13. Pricing concepts and setting the right price --<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
14. Putting it all together: the strategic marketing plan --<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
15. Marketing in specialised markets --<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
16. Sustainable marketing.<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Hair, Joseph F., |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl, |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boshoff, Christo, |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Terblanché, N. S., |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Elliott, Roger |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Klopper, H. B., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts." |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator term |
author. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Geographic subdivision |
South Africa. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Titles and other words associated with a name |
Jr., |
| Dates associated with a name |
1941- |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Titles and other words associated with a name |
(Associate professor), |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Dates associated with a name |
1974- |
| Relator term |
author. |
