Essentials of contemporary advertising (Record no. 26327)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01027nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181112154608.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181112b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071106276 |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ARE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of contemporary advertising |
| Statement of responsibility, etc | William F Arens; David H Schaefer |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | ©2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 558 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | pt. 1. Introduction to Advertising -- |
| -- | pt. 2. Understanding the Target Audience -- |
| -- | pt. 3. Planning Process -- |
| -- | pt. 4. Creative Process -- |
| -- | pt. 5. Reaching the Target Audience -- |
| -- | pt. 6. Integrating Marketing Communications Elements -- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Books |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Exploring the core principles that drive advertising, this book aims to present advertising as it is actually practised and make the fundamentals accessible and relevant to the student's "real life". |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Location | Shelving location | Date of Cataloging | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 12/11/2018 | 659.1 ARE | 34442 | 12/11/2018 | 12/11/2018 | General Books |