MARC details
| 000 -LEADER |
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| fixed length control field |
01944nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190524153742.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190524b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0786712759 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780786712755 |
| 041 ## - LANGUAGE CODE |
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| Language |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
808.02 |
| Item number |
WAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Warren, Lissa |
| 245 ## - TITLE STATEMENT |
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| Title |
The savvy author's guide to book publicity : |
| Remainder of title |
a comprehensive resource - - from building the buzz to pitching the press |
| Statement of responsibility, etc |
Lissa Warren |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Carroll & Graf, |
| Date of publication, distribution, etc |
©2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 251 pages ; |
| Dimensions |
21 cm |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Here is an essential reference for writers - from the self-published to those published by major houses - written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process - or even spearhead it if need be - to get the coverage they deserve. Warren's advice is buttressed by her stories of authors - the enterprising, the shy, the well-prepared, and the novice - relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. Covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author's message loud and clear. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Mass media and publicity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Advertising--Books |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Authorship--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Authors and publishers |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
