Understanding communication research methods : (Record no. 29693)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02381cam a2200337 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190819123647.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180319s2019 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138052659 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138052680 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781315167664 (ebk) |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.20721 |
| Edition number | 23 |
| Item number | CRO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Croucher, Stephen Michael, |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding communication research methods : |
| Remainder of title | a theoretical and practical approach / |
| Statement of responsibility, etc | Stephen M. Croucher & Daniel Cronn-Mills. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 323 pages : |
| Other physical details | illustrations ; |
| Dimensions | 27 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | Introduction <br/> |
| -- | Research ethics <br/> |
| -- | The social scientific paradigm <br/> |
| -- | The interpretive paradigm <br/> |
| -- | The critical paradigm <br/> |
| -- | Literature review <br/> |
| -- | Data <br/> |
| -- | Evaluating research: warrants <br/> |
| -- | Hypothesis and research questions<br/> |
| -- | Ethnography <br/> |
| -- | Interviewing <br/> |
| -- | Focus groups <br/> |
| -- | Qualitative data analysis <br/> |
| -- | Content analysis <br/> |
| -- | Surveys <br/> |
| -- | Descriptive statistics <br/> |
| -- | Inferential statistics <br/> |
| -- | Experimental design <br/> |
| -- | Rhetorical criticism <br/> |
| -- | The process of critique. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cronn-Mills, Daniel, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Books |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Dates associated with a name | 1978- |
| Relator term | author. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Research |
| -- | Methodology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator term | author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Location | Shelving location | Date of Cataloging | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Social Sciences | 19/08/2019 | 1 | 1 | 302.20721 CRO | 38055 | 23/11/2021 | 22/07/2021 | 19/08/2019 | General Books |