MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02273cam a22002775i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190820145257.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180814t20182018si a b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9813229799 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789813229792 |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
HAN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hanssens, Dominique M., |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Long-term impact of marketing : |
| Remainder of title |
a compendium / |
| Statement of responsibility, etc |
Dominique M. Hanssens. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Singapore ; Hackensack, |
| Name of publisher, distributor, etc |
NJ : World Scientific, |
| Date of publication, distribution, etc |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 633 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
ch. 1 Market Response, Competitive Behavior, and Time-Series Analysis / Dominique M. Hanssens --<br/> |
| -- |
ch. 2 Modeling Asymmetric Competition / David F. Midgley --<br/> |
| -- |
ch. 3 Measuring the Long-Term Effects of Public Policy: The Case of Narcotics Use and Property Crime / M. Douglas Anglin -- |
| -- |
ch. 4 The Persistence of Marketing Effects on Sales / Dominique M. Hanssens --<br/> |
| -- |
ch. 5 Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability / Dominique M. Hanssens --<br/> |
| -- |
ch. 6 The Category-Demand Effects of Price Promotions / Dominique M. Hanssens --<br/> |
| -- |
ch. 7 The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity / S. Siddarth --<br/> |
| -- |
ch. 8 New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry / Dominique M. Hanssens --<br/> |
| -- |
<br/>ch. 9 Competitive Reactions to Advertising and Promotion Attacks / Marnik G. Dekimpe -- |
| -- |
ch. 10 Performance Regimes and Marketing Policy Shifts / Dominique M. Hanssens --<br/> |
| -- |
ch. 11 The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth / Dominique M. Hanssens --<br/> |
| -- |
ch. 12 Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions / Dominique M. Hanssens --<br/> |
| -- |
ch. 13 The Direct and Indirect Effects of Advertising Spending on Firm Value / Dominique M. Hanssens --<br/> |
| -- |
ch. 14 Consumer Attitude Metrics for Guiding Marketing Mix Decisions / Gokhan Yildirim. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator term |
author. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Evaluation. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
0 |
| b |
ibc |
| c |
origres |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
