MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01795nam a2200409 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190821121003.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131113s2014 maua f 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781292000411 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138588363 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1292000414 |
| 038 ## - RECORD CONTENT LICENSOR |
|---|
| Record content licensor |
Uk |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Local processing data |
b |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
23 |
| Item number |
STR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Strauss, Judy, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
E-Marketing / |
| Statement of responsibility, etc |
Judy Strauss, Raymond Frost. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh edition. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
International edition / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Milton : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
496 pages : |
| Other physical details |
illustrations (black and white) ; |
| Dimensions |
24 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition: 2012. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Part I: E-Marketing in Context |
| -- |
1. Past, Present, and Future |
| -- |
2. Strategic E-Marketing and Performance Metrics |
| -- |
3. The E-Marketing Plan |
| -- |
Part II: E-Marketing Environment |
| -- |
4. Global E-Marketing 3.0 |
| -- |
5. Ethical and Legal Issues |
| -- |
Part III: E-Marketing Strategy |
| -- |
6. E-Marketing Research |
| -- |
7. Consumer Behavior Online |
| -- |
8. Segmentation, Targeting, Differentiation, and Positioning Strategies |
| -- |
Part IV: E-Marketing Management |
| -- |
9. Product: The Online Offer |
| -- |
10. Price: The Online Value |
| -- |
11. The Internet for Distribution |
| -- |
12. E-Marketing Communication: Owned Media |
| -- |
13. E-Marketing Communication: Paid Media |
| -- |
14. E-Marketing Communication: Earned Media |
| -- |
15. Customer Relationship Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business and Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Frost, Raymond, |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sinha, Nilanjana, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator term |
author. |
| 250 ## - EDITION STATEMENT |
|---|
| Remainder of edition statement |
contributions by Nilanjana Sinha. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
ukslc |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Dates associated with a name |
1960- |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator term |
contributor. |
