E-Marketing / (Record no. 29911)

000 -LEADER
fixed length control field 01795nam a2200409 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190821121003.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131113s2014 maua f 001 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292000411
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138588363
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292000414
038 ## - RECORD CONTENT LICENSOR
Record content licensor Uk
041 ## - LANGUAGE CODE
Language English
049 ## - LOCAL HOLDINGS (OCLC)
Local processing data b
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 23
Item number STR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Strauss, Judy,
245 10 - TITLE STATEMENT
Title E-Marketing /
Statement of responsibility, etc Judy Strauss, Raymond Frost.
250 ## - EDITION STATEMENT
Edition statement Seventh edition.
250 ## - EDITION STATEMENT
Edition statement International edition /
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Milton :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 496 pages :
Other physical details illustrations (black and white) ;
Dimensions 24 cm
500 ## - GENERAL NOTE
General note Previous edition: 2012.
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Title Part I: E-Marketing in Context
-- 1. Past, Present, and Future
-- 2. Strategic E-Marketing and Performance Metrics
-- 3. The E-Marketing Plan
-- Part II: E-Marketing Environment
-- 4. Global E-Marketing 3.0
-- 5. Ethical and Legal Issues
-- Part III: E-Marketing Strategy
-- 6. E-Marketing Research
-- 7. Consumer Behavior Online
-- 8. Segmentation, Targeting, Differentiation, and Positioning Strategies
-- Part IV: E-Marketing Management
-- 9. Product: The Online Offer
-- 10. Price: The Online Value
-- 11. The Internet for Distribution
-- 12. E-Marketing Communication: Owned Media
-- 13. E-Marketing Communication: Paid Media
-- 14. E-Marketing Communication: Earned Media
-- 15. Customer Relationship Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business and Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Frost, Raymond,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sinha, Nilanjana,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General Books
100 1# - MAIN ENTRY--PERSONAL NAME
Relator term author.
250 ## - EDITION STATEMENT
Remainder of edition statement contributions by Nilanjana Sinha.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term ukslc
700 1# - ADDED ENTRY--PERSONAL NAME
Dates associated with a name 1960-
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Relator term contributor.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Location Shelving location Date of Cataloging Full call number Barcode Date last seen Price effective from Koha item type
          Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 2019-08-21 658.872 STR 38579 2020-02-04 2019-08-21 General Books

Powered by Koha