MARC details
| 000 -LEADER |
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| fixed length control field |
02649cam a2200301 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200508120858.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
171027t20182009nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749480967 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780749480974 |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
23 |
| Item number |
SMI |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smilansky, Shaz, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Experiential marketing : |
| Remainder of title |
a practical guide to interactive brand experiences / |
| Statement of responsibility, etc |
Shirra Smilansky. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second Edition. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 304 pages ; |
| Dimensions |
24 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of the author's Experiential marketing, 2009. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Title |
An experiential revolution: the accelerating transformation of business and marketing -- |
| -- |
What is experiential marketing? -- |
| -- |
A whole new world : millennials, brand experiences and social media -- |
| -- |
The experience economy is here -- |
| -- |
Concept stores, the future of retail and pop-ups -- |
| -- |
Digital experiences, artificial intelligence in marketing and merged realities -- |
| -- |
The better creative model : how to create unique experiential marketing ideas -- |
| -- |
Set message : an activation framework for your experiential marketing strategy -- |
| -- |
Situation and background : exploring the business context for experiential marketing -- |
| -- |
Experiential objectives : how to creatively define and set your goals -- |
| -- |
Target audience : gathering holistic insights and understanding of your customers -- |
| -- |
Message : key communication of your brand message using experiential marketing -- |
| -- |
Experiential strategy: how to develop live brand experience strategies and frameworks -- |
| -- |
Selected locations and brand ambassadors for your experiential marketing strategy -- |
| -- |
Systems and mechanisms for measurement for experiential marketing planning -- |
| -- |
Action : how to deliver and project manage live brand experiences -- |
| -- |
Gauging effectiveness : creating a real-world test-and-learn approach for experiential marketing environments -- |
| -- |
Evaluation : interpreting and monitoring tangible results from experiential marketing : an integrated approach is the way forward -- |
| -- |
Conclusion: planning for the future of experiential marketing -- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Target marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator term |
author. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Smilansky, Shaz, author. |
| Title |
Experiential marketing |
| Edition |
2nd Edition. |
| Place, publisher, and date of publication |
New York : Kogan Page Ltd, [2017] |
| International Standard Book Number |
9780749480974 |
| Record control number |
(DLC) 2017052182 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
