MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01670cam a2200301 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200702115411.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171027s2018 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749481698 (alk. paper) |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
23 |
| Item number |
ROW |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rowles, Daniel, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital branding : |
| Remainder of title |
a complete step-by-step guide to strategy, tactics, tools and measurement / |
| Statement of responsibility, etc |
Daniel Rowles. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 213 pages ; |
| Dimensions |
23 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of the author's Digital branding, 2014. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Title |
Digital branding in perspective |
| -- |
What digital branding really means |
| -- |
Focusing on value |
| -- |
Considering the user journey |
| -- |
Objectives and authenticity |
| -- |
The digital toolkit |
| Contents |
-- -- -- -- -- -- Social media -- Search -- Mobile -- Online advertising -- CRM and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator term |
author. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Rowles, Daniel, author. |
| Title |
Digital branding |
| Edition |
2nd Edition. |
| Place, publisher, and date of publication |
New York : Kogan Page Ltd, [2018] |
| International Standard Book Number |
9780749481681 |
| Record control number |
(DLC) 2017052184 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
