MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01567cam a2200301 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200703114351.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160901s2016 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749477158 (alk. paper) |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Edition number |
23 |
| Item number |
GRI |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Grigsby, Mike, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advanced customer analytics : |
| Remainder of title |
targeting, valuing, segmenting and loyalty techniques / |
| Statement of responsibility, etc |
Mike Grigsby. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; Philadelphia : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
[2016] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 249 pages ; |
| Dimensions |
24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Contents |
Overview --<br/> |
| Title |
Regression and factor analysis: an introduction --<br/> |
| -- |
_industry uniqueness -- |
| -- |
Retail_ data uniqueness -- |
| -- |
Understanding and estimating demand -- |
| -- |
Price elasticity and discounts --V |
| -- |
valuing marketing communications (Marcomm) -- |
| -- |
Forecasting future demand -- |
| -- |
Targeting the right customer -- |
| -- |
Maximizing the impact of mailing -- |
| -- |
The benefits of product bundling -- |
| -- |
Estimating time of purchase -- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer loyalty. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator term |
author. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Marketing science series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Grigsby, Mike, author. |
| Title |
Advanced customer analytics |
| Place, publisher, and date of publication |
London ; Philadelphia : Kogan Page, [2016] |
| International Standard Book Number |
9780749477165 |
| Record control number |
(DLC) 2016040672 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
