MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01571nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201008145227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201008b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780070220874 |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
NAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nargundkar, Rajendra. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
Text and Cases/ |
| Statement of responsibility, etc |
Rajendra Nargundkar. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi ; India : |
| Name of publisher, distributor, etc |
Tata McGraw-Hill, |
| Date of publication, distribution, etc |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 533 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
1. Fundamentals of marketing research --<br/> |
| -- |
2. The marketing research process- an overview --<br/> |
| -- |
3. Research methods and design-additional inputs --<br/> |
| -- |
4. Questionnaire design: a customer-centric approach --<br/> |
| -- |
5. Sampling methods- theory and practice --<br/> |
| -- |
6. Field procedures --<br/> |
| -- |
7. Planning the data analysis --<br/> |
| -- |
8. Simple tabulation and cross-tabulation --<br/> |
| -- |
9. ANOVA and the design of experiments --<br/> |
| -- |
10. Correlation and regression: Explaining association and causation --<br/> |
| -- |
11. Discriminant analysis for classification and prediction --<br/> |
| -- |
12. Logistic regression for classification and prediction --<br/> |
| -- |
13. Factor analysis for data reduction --<br/> |
| -- |
14. Cluster analysis for market segmentation --<br/> |
| -- |
15. Multidimensional scaling for brand positioning --<br/> |
| -- |
16. Conjoint analysis for product design --<br/> |
| -- |
17. Attribute-based perceptual mapping using discriminant analysis --<br/> |
| -- |
18. Structural equation modeling (SEM) for complex models (including confirmatory factor analysis). |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
