MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02853nam a22003857a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201019114425.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201019b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749473464 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780749473471 (ebk) |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| Item number |
CLA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clark, Nigel. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Professional Services Marketing Handbook : |
| Remainder of title |
How to build relationships, grow your firm and become a client champion / |
| Statement of responsibility, etc |
edited by Nigel Clark ; Forward by Charles Nixon. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; Philadelphia : |
| Name of publisher, distributor, etc |
Kogan Page, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 262 pages ; |
| Dimensions |
25 cm |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
1. Growth and globalization. |
| -- |
2 Implementing a growth strategy: lessons from Asia Pacific |
| -- |
3 Developing international networks |
| -- |
4 Listening, understanding and responding to clients |
| -- |
5 Closing the commerciality gap |
| -- |
6 What legal clients want |
| -- |
7 From communities to cohorts |
| -- |
8 Thought leadership: transforming insights into opportunities |
| -- |
9 Conversation is king: connecting thought leadership and sales<br/> |
| -- |
10 The importance of client relationship management |
| -- |
11 Developing internal and external relationships |
| -- |
12 The primacy of relationships: how and why clients choose |
| -- |
13 It's all about value: managing marketing and business development |
| -- |
14 Managing transformational change |
| -- |
15 Understanding and exceeding partner expectations |
| -- |
16 The role of marketing KPIs in professional services firms |
| -- |
17 The future for professional services marketing: becoming a client champion. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Marketing in professional services and consulting businesses (law, accounting, property, management consulting, project management, engineering, technical services, etc.) has progressed significantly in recent years. It is now seen as a major contributor to attracting and retaining clients, building a successful brand, and growing revenue and profit.Professional Services Marketing Handbook covers key issues in business development, operations, and delivery and includes case studies, insights, and advice on CRM, digital and social media, thought leadership, branding, and client thoughts to provide the tools to deliver greater business impact"-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Professions |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consulting firms. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Marketing / General. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Consulting. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Development / Business Development. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nixon, Charles. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 251-252) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
bisacsh |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
