AD ventures : (Record no. 33954)

MARC details
000 -LEADER
fixed length control field 00758nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201214164232.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201214b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789382394433
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 659.109548
Item number NAG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nagarajan, T. S.
245 ## - TITLE STATEMENT
Title AD ventures :
Remainder of title Reliving the golden era of advertising in Madras/
Statement of responsibility, etc T. S.Nagarajan.
250 ## - EDITION STATEMENT
Edition statement First edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chennai, India :
Name of publisher, distributor, etc Cre-A for CAMRA (Communications and Marketing Research Analyst),
Date of publication, distribution, etc 2019.
300 ## - PHYSICAL DESCRIPTION
Extent 144 pages :
Other physical details illustrations (black and white) ;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising -- India, South -- History.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising -- India, South -- Case studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 14/12/2020   659.109548 NAG 42134 14/12/2020 14/12/2020 General Books

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