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08495cam a2200289 i 4500 |
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CUTN |
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20210507120726.0 |
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170808s2019 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781506366210 (pbk. : alk. paper) |
| 041 ## - LANGUAGE CODE |
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| Language |
English |
| 042 ## - AUTHENTICATION CODE |
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pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
302.23 |
| Edition number |
23 |
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BER |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Berger, Arthur Asa, |
| 245 10 - TITLE STATEMENT |
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| Title |
Media analysis techniques |
| Statement of responsibility, etc |
Arthur Asa Berger, San Francisco State University. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Sixth edition. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xix, 346 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Preface<br/> <br/>Acknowledgments<br/> <br/>Part I. Techniques of Interpretation<br/> Chapter 1: Semiotic Analysis <br/>A Brief History of the Subject<br/> <br/>The Problem of Meaning<br/> <br/>Social Aspects of Semiotics: The Individual and Society<br/> <br/>Saussure on the Science of Semiology<br/> <br/>Signs<br/> <br/>Forms of Signs<br/> <br/>Signs and Truth<br/> <br/>Facial Expressions as Signs<br/> <br/>Hyperreality<br/> <br/>Language and Speaking<br/> <br/>Connotation and Denotation<br/> <br/>The Synchronic and the Diachronic<br/> <br/>Syntagmatic Analysis<br/> <br/>Paradigmatic Analysis<br/> <br/>Intertextuality<br/> <br/>Dialogical Theory<br/> <br/>Metaphor and Metonymy<br/> <br/>Codes<br/> <br/>Culture Codes<br/> <br/>Michel Foucault on Codes<br/> <br/>Semiotics of the Television Medium<br/> <br/>Some Criticisms of Semiotic Analysis<br/> <br/>A Checklist for Semiotic Analysis of Television<br/> <br/> Chapter 2: Marxist Analysis <br/>Materialism<br/> <br/>The Base and the Superstructure<br/> <br/>False Consciousness<br/> <br/>Ideology<br/> <br/>The Frankfurt School<br/> <br/>Class Conflict<br/> <br/>Alienation<br/> <br/>The Consumer Society<br/> <br/>John Berger on Advertising<br/> <br/>Bourgeois Heroes<br/> <br/>Hegemony<br/> <br/>The Problem of Media Consolidation<br/> <br/>The Society of the Spectacle<br/> <br/>The Danger of Being Doctrinaire<br/> <br/>Grid-Group Analysis<br/> <br/>Marxist Criticism in the Postmodern World<br/> <br/>Analyzing a Text From a Marxist Perspective<br/> <br/>Study Questions and Topics for Discussion<br/> <br/>Annotated Bibliography<br/> <br/> Chapter 3: Psychoanalytic Criticism <br/>The Unconscious<br/> <br/>Sexuality<br/> <br/>William A. Rossi on Sexual Aspects of the Foot and Shoe<br/> <br/>The Oedipus Complex<br/> <br/>On the Importance of Myth<br/> <br/>Media and the Oedipus Complex<br/> <br/>Id, Ego, and Superego<br/> <br/>The Structural Hypothesis Applied to Culture<br/> <br/>Symbols<br/> <br/>Defense Mechanisms<br/> <br/>Martin Grotjahn on Horror Films<br/> <br/>Dreams<br/> <br/>Condensation and Displacement<br/> <br/>Aggression and Guilt<br/> <br/>Stereotypes and Aggressive Humor<br/> <br/>Freud and Beyond<br/> <br/>Jungian Psychoanalytic Theory<br/> <br/>Psychoanalytic Analysis of Media: A Cautionary Note<br/> <br/> Chapter 4: Sociological Analysis <br/>Émile Durkheim on Our Social Nature<br/> <br/>Some Basic Concepts<br/> <br/>Culture<br/> <br/>Herbert Gans and Taste Cultures<br/> <br/>Uses and Gratifications<br/> <br/>Genres and Formulas<br/> <br/>Content Analysis<br/> <br/> Chapter 5: Discourse Analysis <br/>Defining Discourse Analysis<br/> <br/>Teun A. Van Dijk on Discourse Analysis<br/> <br/>Spoken and Written Discourse<br/> <br/>Styles and Written Discourse<br/> <br/>Political Ideologies and Discourse Analysis<br/> <br/>Critical Discourse Analysis (CDA)<br/> <br/>Advertising and Critical Discourse Analysis<br/> <br/>Multimodal Discourse Analysis (MDA)<br/> <br/>Multimodal Critical Discourse Analysis (MCDA)<br/> <br/>A Multimodal Critical Discourse Analysis of an Advertisement<br/> <br/>Conclusion<br/> <br/> <br/>Part II. Applications<br/> Chapter 6: Murderers on the Orient Express <br/>Organizing a Mystery<br/> <br/>Detectives as Semioticians<br/> <br/>Social and Political Dimensions<br/> <br/>Poirot as Revolutionary<br/> <br/> Chapter 7: Seven Points on the Game of Football (And Some Interesting Statistics) <br/>Football Is a Game of Signs<br/> <br/>Instant Replay and the Modern Sensibility<br/> <br/>Football Socializes Us<br/> <br/>Statistics on Televised Football<br/> <br/>Why Baseball Is Boring<br/> <br/>Football as an Alternative to Religion<br/> <br/>The Marxist Perspective<br/> <br/>Football and the Psyche<br/> <br/>Concluding Remarks<br/> <br/> Chapter 8: The Maiden with the Snake: Interpretations of a Print Advertisement <br/>Signs in Signs: A Primer on Applied Semiotics<br/> <br/>The Maiden in Paradise: A Case Study<br/> <br/>A Paradigmatic Analysis of the Fidji Advertisement<br/> <br/>Using the Myth Model<br/> <br/>Psychoanalytic Aspects of the Fidji Text<br/> <br/>An Aside on Moisturizers and Anxiety<br/> <br/>Final Comments on Perfume and Anxiety<br/> <br/> Chapter 9: All-News Radio and the American Bourgeoisie <br/>News and Alienation<br/> <br/>News and Ruling-Class Ideology<br/> <br/>Commercials and Anxiety<br/> <br/>Caught in the Middle<br/> <br/>News and Conversation<br/> <br/>News from the Internet and Social Media<br/> <br/> Chapter 10: Video Games: A New Art Form <br/>An Investigation of MMO’s<br/> <br/>Are Video Games an Art Form or a Medium?<br/> <br/>New Technologies and Video Games<br/> <br/>Janet Murray on Interactivity and Immersion<br/> <br/>Video Games and Addiction<br/> <br/>Video Games and the Problem of Violence<br/> <br/>Social and Physical Problems Caused by Video Games<br/> <br/>Video Games and Sexuality<br/> <br/>Conclusions<br/> <br/> Chapter 11: Cell Phones, Social Media, and the Problem of Identity <br/>An Epiphany<br/> <br/>The Internet<br/> <br/>Media Use by 8- to 18-Year-Olds<br/> <br/>Social Media<br/> <br/>A Psychoanalytic Perspective on Youth and Social Media<br/> <br/>The Cell Phone as Sign: A Semiotic Perspective<br/> <br/>Marxist Perspectives on Cell Phones<br/> <br/>Conclusions<br/> <br/> <br/>Epilogue: Shmoos and Analysis<br/> <br/>Appendix: Simulations, Activities, Games, and Exercises<br/> <br/>Glossary<br/> <br/>References<br/> <br/>Author Index<br/> <br/>Subject Index<br/> <br/>About the Author |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
“This book provides a concise, thought-provoking, and cleverly-written introduction to major theories in media analysis, and it gives students new perspectives on the media they use.”<br/><br/>—Donna Halper, Lesley University<br/><br/>In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four basic techniques of media interpretation—semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory—that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes learning exercises, a glossary, study guides, and the author’s own illustrations.<br/><br/>New to the Sixth Edition:<br/><br/>A new chapter on discourse analysis offers students techniques for analyzing the language in texts.<br/>New content on psychological impact of social media shows that there are often negative consequences to using social media.<br/>Increased coverage of technology and social media helps readers apply time-tested analysis techniques to the latest media.<br/>Updated examples from popular culture bring theory to life.<br/>New drawings and photo images illustrate concepts and enhance the visual attractiveness of this book.<br/>New material around generational differences describe to students how each generation interacts with media differently, particularly the millennials. <br/>New discussions by thinkers who have made major impacts on popular culture, such as<br/>Daniel Chandler on semiotic codes<br/>Michel Foucault on change in cultures<br/>Mark Gottdiener on sign vehicles in semiotic theory<br/>Guy Debord on the Society of Spectacle<br/>Mark Thompson et al on Marx’s neglect of egalitarian political culture<br/>Marcel Danesi on myth and popular culture<br/>Ernest Kris on the Oedipus Complex<br/>Sigmund Freud on the purposes of jokes<br/>Clotaire Rapaille on the new “Global code.”<br/>Teun van Dyk on discourse analysis and ideology<br/>Wolfgang Iser on reception theory<br/>Available with Perusall—an eBook that makes it easier to prepare for class!<br/>Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Mass media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Mass media criticism. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Project book |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Dates associated with a name |
1933- |
| Relator term |
author. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (pages 327-333) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| General subdivision |
Methodology. |
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