MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01405nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210707162054.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210707b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789384207953 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9384207950 |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.20973 |
| Item number |
SAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sardana C.K. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Public Relations : |
| Remainder of title |
Concepts, Practices & Applications / |
| Statement of responsibility, etc |
Edited by C. K. Sardana & K. John Babu |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
Dominant Publishers & Distributors (P) Ltd, |
| Date of publication, distribution, etc |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 182 p. ; hb. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
1. PR in India: A Historical and Sociological Perspective |
| -- |
2. Digital Communication for PR |
| -- |
3. Government Public Relations: In the World's Largest Democracy |
| -- |
4. Communication Challenges in public sector undertakings |
| -- |
5. Public relations research |
| -- |
6. Tool of Public Relations in a Challenging Environment |
| -- |
7. Lobbying: A Legitimate Advocacy |
| -- |
8. Power of PR in Real Estate Marketing and Management |
| -- |
9 PR in the internet age: the increasing role of Social Media |
| -- |
10. New light on Building unique PR Identities |
| -- |
11. PR as a Tool of Marketing |
| -- |
12. Working of Public Relations in Universities: A Case of Kashmir |
| -- |
13. What does a Journalist Expect from PR? Likes and Dislike of Print Journalists |
| -- |
14. Public Relations, CSR and Sustainable Development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public Relations |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Department Name |
Social Work |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
John Babu, K. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
