MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02340nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211021101420.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211005b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788170005964 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8170005965 |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
027.765 |
| Item number |
BRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mathews, Brian. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Today's Academic Library : |
| Remainder of title |
A Bold New Approach to Communicating with Students / |
| Statement of responsibility, etc |
By Brian Mathews. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
Ess Ess Publications, |
| Date of publication, distribution, etc |
2010. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chicago, Illinios : |
| Name of publisher, distributor, etc |
American Library Association. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 171 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
1. Do Libraries Need To Advertise? |
| -- |
2. Defining the User |
| -- |
3. Student Need States |
| -- |
4. The Library as Product |
| -- |
5. Conducting Marketing Reseach |
| -- |
6 Building Relationships |
| -- |
7. Developing Brand Stategies |
| -- |
8. Promotional Building Blocks |
| -- |
9. Designing Messages |
| -- |
10. Measuring the Impact |
| -- |
11. Putting It All Together |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.<br/><br/>Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today's Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews' personal and compelling presentation will assist readers in<br/><br/>Challenging and rethinking their marketing strategies<br/>Demonstrating their value through applied relevance<br/>Focusing on the needs of the student and their expectations<br/>Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Academic Library. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
ALA. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Library Management. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Department Name |
Department of Library and Information Science. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Reference Books |
