MARC details
| 000 -LEADER |
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| fixed length control field |
02332nam a22004577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220929144524.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
220924b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071374613 |
| 041 ## - LANGUAGE CODE |
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| Language |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Edition number |
23 |
| Classification number |
659.111 |
| Item number |
RIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Ries, Al |
| 245 ## - TITLE STATEMENT |
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| Title |
Positioning : |
| Remainder of title |
The battle for your mind / |
| Statement of responsibility, etc |
Al Ries and Jack Trout |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
1993. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
x, 213 p.: |
| Other physical details |
18 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 1: What Positioning is All About.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 2: The Assault on the Mind.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 3: Getting Into the Mind.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 4: Those Little Ladders in Your Head.<br/>. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 5: You Can't get There from Here.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 6: Positioning of a Leader.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 7: Positioning of a Follower.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 8: Repositioning the Competition.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 9: The Power of the Name.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 10: The No-Name Trap.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 11: The Free-Ride Trap.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 12: The Line-Extension Trap.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 13: When Line Extension Can Work.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 14: Positioning a Company: Monsanto.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 15: Positioning a Product: Milk Duds.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 16: Positioning a Service: Mailgram.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 17: Positioning a Long Island Bank.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 18: Positioning the Catholic Church.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 19: Positioning Yourself & Your Career.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 20: Six Steps to Success.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Chapter 21: Playing the Positioning Game |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| Department Name |
Gratis- Donated by CMA Palani |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Trout, Jack |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text Books |
