Consumer Behaviour and Advertising Management / (Record no. 38767)

MARC details
000 -LEADER
fixed length control field 02767nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230523160930.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230523b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781788823005
041 ## - LANGUAGE CODE
Language English
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Acevedo, Conner
245 ## - TITLE STATEMENT
Title Consumer Behaviour and Advertising Management /
Statement of responsibility, etc Conner Acevedo
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc UK :
Name of publisher, distributor, etc ED-Tech Press,
Date of publication, distribution, etc ©2018.
300 ## - PHYSICAL DESCRIPTION
Extent 330hbk.:
Other physical details ill.:
505 ## - FORMATTED CONTENTS NOTE
Title Contents: 1. Consumer Behaviour and Marketing Strategy, 2. Consumer Motivation Theory and their Applications, 3. Advertising Role in the Marketing Process, 4. Advertising and Brand Management, 5. Learning Theories and their Applications in Consumer Behaviour and Advertising, 6. Marketing, Consumer Behaviour and Society, 7. Methods of Advertising Research, 8. Consumer, Advertising and Market Positioning.
520 ## - SUMMARY, ETC.
Summary, etc This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized the benefits of advertising and have joined the research agenda developed by researchers in marketing and other business fields. Consumer Behaviour (CB) intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyse behaviour of Indian consumers, and strategies used by marketers to deal with them. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is really important when it comes to creating the right advertisement for the right audience. Remember it is only through advertisements; individuals are able to connect with your brand. This book provides an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic, hedonic, social, moral and even reptilian aspects of the human condition in the marketplace. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the field.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Department Name Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 23/05/2023   659.101 ACE 46357 23/05/2023 23/05/2023 General Books