Advertising : (Record no. 38918)

MARC details
000 -LEADER
fixed length control field 01599nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230605114847.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230605b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032032634
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 659.1
Item number WHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wharton, Chris
245 ## - TITLE STATEMENT
Title Advertising :
Remainder of title Critical approaches /
Statement of responsibility, etc Chris Wharton & Jonathan Hardy
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc c 2015.
300 ## - PHYSICAL DESCRIPTION
Extent x, 228 p.:
Other physical details ill.;
Dimensions 24.6 x 17.4 x 1.5 cm.
505 ## - FORMATTED CONTENTS NOTE
Contents Part I: Foundations<br/>1 The nature of advertising history<br/>2 Historical outline<br/>3 Market society and its critics<br/>4 Political economic approaches to advertising / Jonathan Hardy<br/>5 Cultural and critical approaches<br/>Part II: Frameworks<br/>6 Advertising framework and encoding<br/>
Title 7 Texts<br/>8 Reception<br/>Part III: Applications<br/>9 Advertising in the home<br/>10 Outdoor advertising<br/>11 Sound and vision<br/>12 Consumer culture
520 ## - SUMMARY, ETC.
Summary, etc Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book's chapters explore a range of areas central to an insight into the development of modern advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS Advertising & Promotion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hardy, Jonathan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 05/06/2023   659.1 WHA 47154 05/06/2023 05/06/2023 General Books