MARC details
| 000 -LEADER |
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| fixed length control field |
02977nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230706160323.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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230706b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780367615727 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781000543704 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781003107651 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780367620431 |
| 041 ## - LANGUAGE CODE |
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| Language |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
303.342 |
| Edition number |
23 |
| Item number |
JON |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Jones, Jean G. |
| 245 10 - TITLE STATEMENT |
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| Title |
Persuasion in society / |
| Statement of responsibility, etc |
Jean G. Jones, Andi McClanahan, and Joseph Sery. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 365 p. : |
| Other physical details |
ill. pbk. |
| 500 ## - GENERAL NOTE |
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| General note |
Revised edition of Persuasion in society, 2017. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Part 1: Understanding Persuasion 1. The Study of Persuasion 2. Globalized View of Persuasion 3. The Psychology of Persuasion 4. The Ethics of Persuasion Part 2: Approaches to Persuasion 5. Coactive Persuasion 6. Verbal and Nonverbal Elements of Persuasion 7. Framing Persuasive Messages 8. Argumentation and Persuasion 9. Cognitive Shorthands Part 3: Contexts of Persuasion 10. Persuasive Campaigns 11. Advertising and Persuasion 12. Political Campaigning 13. Social Movements and Persuasion 14. Conflict and Negotiation |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, it draws from popular culture, mass media, social media, advertising, political campaigns, and social movements to help readers become informed creators and consumers of persuasive messages. Case studies show how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. This new edition includes extended treatment of the ethics of persuasion, including opposing views on handling controversial issues in the college classroom; a new chapter on propaganda and ideology; and a greater focus on digital contexts and social media. Discussion questions, exercises, and key terms are provided for each chapter. This textbook will be a valuable tool for students of communication, media studies, politics, psychology, and business and advertising. Online resources for instructors include PowerPoint slides and test bank"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Persuasion (Psychology) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Persuasion (Rhetoric) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McClanahan, Andi, |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sery, Joseph, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Social aspects. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Jones, Jean G. |
| Title |
Persuasion in society |
| Edition |
Fourth Edition. |
| Place, publisher, and date of publication |
New York, NY : Routledge, 2022 |
| International Standard Book Number |
9780367620431 |
| Record control number |
(DLC) 2021055985 |
