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04086nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20230714172921.0 |
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230714b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032274133 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032274126 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9781003292616 |
| 041 ## - LANGUAGE CODE |
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| Language |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
647.940 |
| Edition number |
23 |
| Item number |
MOR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Morrison, Alastair M., |
| 245 10 - TITLE STATEMENT |
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| Title |
Hospitality and travel marketing / |
| Statement of responsibility, etc |
Alastair M. Morrison. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxxiv, 638 p. : |
| Dimensions |
26 cm |
| Other physical details |
col. ill. pbk. ; |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Contents |
Part I: Introduction to Marketing. What is Marketing?<br/><br/>1. Marketing in the Contemporary World<br/><br/>ExcelCase: Chapter 1: The Walt Disney Company: Exemplifying Marketing Orientation<br/><br/>2. The Hospitality and Travel Marketing System<br/><br/>ExcelCase: Chapter 2: It’s Almost as Good as Being There: Virtual Reality in Travel<br/><br/>3. Societal Marketing, Social Responsibility and Social Marketing<br/><br/>ExcelCase: Chapter 3: Ben & Jerry’s: A Company Built on Social Responsibility<br/><br/>Part II: Planning: Research and Analysis. Where Are We Now?<br/><br/>4. Customer Behavior<br/><br/>ExcelCase: Chapter 4: Jollibee Foods: Knowing your Customers Better than Competitors<br/><br/>5. Market and Marketing Research<br/><br/>ExcelCase: Chapter 5: Destination Canada: Masters of research in tourism<br/><br/>6. Analyzing Marketing Opportunities<br/><br/>ExcelCase: Chapter 6: DoorDash: Spotting Profitable Niches<br/><br/>Part III: Planning: Marketing Strategy and Planning. Where Would We Like to Be?<br/><br/>7. Marketing Strategy: Market Segmentation and Trends<br/><br/>ExcelCase: Chapter 7: Contiki: Youthful segmentation pays off<br/><br/>8. Marketing Strategy: Positioning, Image, Branding and Alternative Strategies<br/><br/> Debonairs Pizza: Slicing Up the Market in Africa and the UAE<br/><br/>9. The Marketing Plan and the 8 Ps<br/><br/>ExcelCase: Chapter 9: Newport Beach and Company: Newport Beach and Company Destination Business Plan<br/><br/>Part IV: Implementing the Marketing Plan. How do We Get There?<br/><br/>10. Product Development and Partnerships <br/><br/>ExcelCase: Chapter 10: Accor: Innovation in accommodation<br/><br/>11. People: Services and Service Quality<br/><br/>ExcelCase: Chapter 11: The Ritz-Carlton Hotel Company: Service standards set in gold<br/><br/>12. Packaging and Programming<br/><br/>ExcelCase: Chapter 12: Club Med: Legendary packaging and programming<br/><br/>13. Place: Online and Offline Distribution<br/><br/>ExcelCase: Chapter 13: Airbnb: Living like a local<br/><br/>14. Promotion: Integrated Marketing Communications<br/><br/>ExcelCase: Chapter 14: Nando’s: Spicey flavored IMC<br/><br/>15. Promotion: Information Communication Technologies and e-Marketing<br/><br/>ExcelCase: Chapter 15: Expedia: Travel as a Force for Good<br/><br/>16. Promotion: Marketing on Social Media Platforms<br/><br/>ExcelCase: Chapter 16: Tourism Australia: Social Media Wonder Down Under<br/><br/>17. Promotion: eCRM and Co-Creation in Marketing<br/><br/>ExcelCase: Chapter 17: Hotel Loyalty Programs: Plastic Loyalty or True Devotion?<br/><br/>18. Promotion: Advertising, Sales Promotion and Merchandising, Personal Selling, and Public Relations<br/><br/>ExcelCase: Chapter 18: Red Rooster: Calling you to Dine<br/><br/>19. Pricing, Value, and Yield<br/><br/>ExcelCase: Chapter 19: AirAsia: Ranking High in the Skies<br/><br/>Part V: Controlling and Evaluating the Plan. How do We Make Sure We Get There? How do We Know if We Got There?<br/><br/>20. Marketing Performance Measurement<br/><br/>ExcelCase: Chapter 20: TUI: KPIs at TUI |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
"Fully revised and updated for its 5th edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. This international, accessible and comprehensive whole industry textbook written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Hospitality industry |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Tourism |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Marketing. |
