Essentials of Advertising Management / (Record no. 40902)

MARC details
000 -LEADER
fixed length control field 00981nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231212111107.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231212b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789387985728
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 659.1
Item number KRI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Krishnamurti, K.
240 ## - UNIFORM TITLE
Uniform title <a href=" Essentials of Advertising Management"> Essentials of Advertising Management</a>
245 ## - TITLE STATEMENT
Title Essentials of Advertising Management /
Statement of responsibility, etc K Krishnamurti.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Jaipur :
Name of publisher, distributor, etc Horizon Press,
Date of publication, distribution, etc 2022.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 248 p. :
Other physical details ill. ;
Dimensions 24 cm.
505 ## - FORMATTED CONTENTS NOTE
Title Preface<br/>1. Introduction to Advertising and Advertisement<br/>2. Aims and objectives of Media Advertising Agencies<br/>3. Introductory Overview of Advertising Management<br/>4. Elements and Dimensions of Advertising Management<br/>5. Advertising Media Business, Press and World Wide Web<br/>6. Other Major Areas of Advertising Management<br/>Bibliography<br/>Index <br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Media Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising Agencies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element World Wide Web
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Text Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 12/12/2023   659.1 KRI 48232 12/12/2023 12/12/2023 Text Books

Powered by Koha