Destination Marketing : (Record no. 40979)

MARC details
000 -LEADER
fixed length control field 04047nam a22003137a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231215153830.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231215b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367237769
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138912915
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781315691701
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 910.688
Item number PIK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pike, Steven.
240 ## - UNIFORM TITLE
Uniform title <a href="Destination Marketing : Essentials">Destination Marketing : Essentials</a>
245 ## - TITLE STATEMENT
Title Destination Marketing :
Remainder of title Essentials /
Statement of responsibility, etc Steven Pike.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Abingdon :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 344 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Author Biography<br/>Steven Pike is Associate Professor of Marketing at Queensland University of Technology, Australia. Steven spent 20 years working in the tourism industry before completing his PhD in destination marketing in 2002 and is a regular speaker at international tourism conferences.<br/><br/>
500 ## - GENERAL NOTE
General note "This is a new and expanded edition of a text that brings a great deal,of practitioner experience blended with academic research on a hot topic in tourism and marketing research. The author has a wealth of experience in this area and it is synthesised in an exemplary manner for students and industry. This is a must read both as a textbook and as a supplementary reading for undergraduates and postgraduates globally."- Professor Stephen J Page, Deputy Dean (Research and Professional Practice), Faculty of Management, Bournemouth University, UK<br/><br/>“A real-life, hands-on, insightful and engaging read from an author who has all the necessary qualities to be truly authoritative in the field of destination marketing. His extensive academic and destination experience are reflected in each chapter with an eye for critical insight and practical implementation commendable, making it an essential read for undergraduate students around the world.”- Professor Alan Fyall, Editor, Journal of Destination Marketing & Management<br/><br/>
505 ## - FORMATTED CONTENTS NOTE
Title List of Figures<br/>List of Tables<br/>List of Case Studies<br/>List of 'in Practice' boxes<br/>List of research snapshots<br/>Preface<br/>Acknowledgements<br/>1. The Study of Destination Marketing<br/>2. The destination marketing Organization (DMO) and destination competitiveness<br/>3. The role of government in destination competitiveness<br/>4. The destination marketing Organization (DMO) and social media<br/>5. Governance of destination marketing organization (DMOs)<br/>6. The destination marketing Organisation (DMO), meeting and events<br/>7. The destination marketing Organisation (DMO), disasters, cries and dark tourism.<br/>8. Destination Marketing Strategy development<br/>9. Destination Branding <br/>10. Destination Image<br/>11. Destination Brand position<br/>12. Destination consumer marketing communication<br/>13. The Destination organization, public relation and publicity<br/>14. Destination marketing organisation and the travel trade<br/>15. Destination marketing organisation performance measurement<br/>Index
520 ## - SUMMARY, ETC.
Summary, etc Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.<br/><br/>This new second edition has been revised and updated to include:<br/><br/>new slimline 15-chapter structure<br/>new chapters on Destination Competitiveness and Technology<br/>new and updated case studies throughout, including emerging markets<br/>new content on social media marketing in destination marketing organisations and sustainable destination marketing<br/>additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions.<br/>It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Strategy development
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tourism--Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Place marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tourism--Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Text Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library History & Geography 15/12/2023   910.688 PIK 47651 15/12/2023 15/12/2023 Text Books

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