MARC details
000 -LEADER |
fixed length control field |
04047nam a22003137a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
CUTN |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20231215153830.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
231215b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780367237769 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138912915 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781315691701 |
041 ## - LANGUAGE CODE |
Language |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
23 |
Classification number |
910.688 |
Item number |
PIK |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Pike, Steven. |
240 ## - UNIFORM TITLE |
Uniform title |
<a href="Destination Marketing : Essentials">Destination Marketing : Essentials</a> |
245 ## - TITLE STATEMENT |
Title |
Destination Marketing : |
Remainder of title |
Essentials / |
Statement of responsibility, etc |
Steven Pike. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Abingdon : |
Name of publisher, distributor, etc |
Routledge, |
Date of publication, distribution, etc |
2019. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 344 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Author Biography<br/>Steven Pike is Associate Professor of Marketing at Queensland University of Technology, Australia. Steven spent 20 years working in the tourism industry before completing his PhD in destination marketing in 2002 and is a regular speaker at international tourism conferences.<br/><br/> |
500 ## - GENERAL NOTE |
General note |
"This is a new and expanded edition of a text that brings a great deal,of practitioner experience blended with academic research on a hot topic in tourism and marketing research. The author has a wealth of experience in this area and it is synthesised in an exemplary manner for students and industry. This is a must read both as a textbook and as a supplementary reading for undergraduates and postgraduates globally."- Professor Stephen J Page, Deputy Dean (Research and Professional Practice), Faculty of Management, Bournemouth University, UK<br/><br/>“A real-life, hands-on, insightful and engaging read from an author who has all the necessary qualities to be truly authoritative in the field of destination marketing. His extensive academic and destination experience are reflected in each chapter with an eye for critical insight and practical implementation commendable, making it an essential read for undergraduate students around the world.”- Professor Alan Fyall, Editor, Journal of Destination Marketing & Management<br/><br/> |
505 ## - FORMATTED CONTENTS NOTE |
Title |
List of Figures<br/>List of Tables<br/>List of Case Studies<br/>List of 'in Practice' boxes<br/>List of research snapshots<br/>Preface<br/>Acknowledgements<br/>1. The Study of Destination Marketing<br/>2. The destination marketing Organization (DMO) and destination competitiveness<br/>3. The role of government in destination competitiveness<br/>4. The destination marketing Organization (DMO) and social media<br/>5. Governance of destination marketing organization (DMOs)<br/>6. The destination marketing Organisation (DMO), meeting and events<br/>7. The destination marketing Organisation (DMO), disasters, cries and dark tourism.<br/>8. Destination Marketing Strategy development<br/>9. Destination Branding <br/>10. Destination Image<br/>11. Destination Brand position<br/>12. Destination consumer marketing communication<br/>13. The Destination organization, public relation and publicity<br/>14. Destination marketing organisation and the travel trade<br/>15. Destination marketing organisation performance measurement<br/>Index |
520 ## - SUMMARY, ETC. |
Summary, etc |
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.<br/><br/>This new second edition has been revised and updated to include:<br/><br/>new slimline 15-chapter structure<br/>new chapters on Destination Competitiveness and Technology<br/>new and updated case studies throughout, including emerging markets<br/>new content on social media marketing in destination marketing organisations and sustainable destination marketing<br/>additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions.<br/>It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing Strategy development |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Tourism--Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Place marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Tourism--Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Text Books |