Fundraising : (Record no. 43882)

MARC details
000 -LEADER
fixed length control field 02705cam a2200325 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241205101750.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190319t20182018mau b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0081020031
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780081020036
041 ## - LANGUAGE CODE
Language English
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 025.11
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Garczynski, Joyce V.,
245 10 - TITLE STATEMENT
Title Fundraising :
Remainder of title how to raise money for your library using social media /
Statement of responsibility, etc Joyce V. Garczynski.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Cambridge, Mass. :
Name of publisher, distributor, etc Chandos Publishing, an imprint of Elsevier,
Date of publication, distribution, etc 2018.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 168 pages ;
Dimensions 23 cm.
505 0# - FORMATTED CONTENTS NOTE
Contents Why should libraries use social media to fundraise? -- How does social media fundraising fit in? -- How should libraries encourage donors to give? -- How can libraries acquire and cultivate donors using social media? -- How can libraries craft a fundraising campaign? -- How can libraries craft appeals for Facebook? -- How can libraries craft appeals for Twitter? -- How can libraries craft appeals for Instagram? -- Where is social media fundraising headed? -- How can libraries determine success?
520 ## - SUMMARY, ETC.
Summary, etc "'Fundraising: how to raise money in your library using social media' introduces the phenomena that many members, supporters and fundraisers are not using social media to fundraise for their libraries, and may not be aware of its strengths and pitfalls. The book discusses why social media should be used to fundraise and how to successfully employ social media campaigns, also providing examples from library funding initiatives that libraries can follow. Since social media changes relatively quickly, library staff members, supporters and fundraisers need up-to-date information on how to craft messages for the platforms that they use. This book presents less on best practices for specific social media platforms, focusing more on library social media fundraising strategies that have been found to be effective (for example, how libraries have successfully created fundraising campaigns with hashtags). 'Fundraising: how to raise money for your library using social media' will be a valuable resource for library fund raisers, social media librarians, library management and supporters who fundraise for libraries." -- rear cover.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Library fund raising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
100 1# - MAIN ENTRY--PERSONAL NAME
Relator term author.
490 1# - SERIES STATEMENT
Series statement Chandos information professional series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Chandos information professional series.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Generalia 05/12/2024   025.11 GAR 50410 05/12/2024 05/12/2024 General Books