Social media in the marketing context : (Record no. 43892)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03375nam a22002415i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241213121739.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160520s2016 mau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780081017548 |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.231 |
| Item number | PLU |
| 245 00 - TITLE STATEMENT | |
| Title | Social media in the marketing context : |
| Remainder of title | a state of the art analysis and future directions / |
| Statement of responsibility, etc | [edited by] Yogesh K. Dwivedi, Cherniece J. Plume, Emma L. Slade. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Amsterdam : |
| Name of publisher, distributor, etc | Chandos Publishing, |
| Date of publication, distribution, etc | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 162 p. ; |
| Other physical details | ill.: |
| Dimensions | 23 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | Cover image<br/>Title page<br/>Table of Contents<br/>Copyright<br/>Dedications<br/>Authors’ Biography<br/>Foreword<br/>Foreword<br/>Preface<br/>Acronyms<br/>Chapter 1. Introduction<br/>Abstract<br/>References<br/>Chapter 2. The New Marketing Environment<br/>Abstract<br/>2.1 Stirring Up the Marketing Mix<br/>2.2 Defining Social Media<br/>2.3 Frameworks, Metrics, and Measurement of Social Media<br/>2.4 Structure and Networks<br/>2.5 Relationships<br/>2.6 Co-creation<br/>2.7 Power and eWOM<br/>2.8 Social Commerce<br/>2.9 Multiple Platforms<br/>2.10 Discussion and Concluding Points<br/>References<br/>Chapter 3. Online Brand Communities<br/>Abstract<br/>3.1 The Importance of OBCs<br/>3.2 Traditional Versus OBCs<br/>3.3 Engagement and Interaction<br/>3.4 Heterogeneity, Delocalization, and Individualized Consumers in OBCs<br/>3.5 Consumption Values<br/>3.6 Consumer Characteristics<br/>3.7 Motivation<br/>3.8 Discussion and Concluding Points<br/>References<br/>Chapter 4. Culture<br/>Abstract<br/>4.1 The Importance of Culture<br/>4.2 Postmodernism<br/>4.3 Consumer Culture Theory<br/>4.4 Tribalism<br/>4.5 Discussion and Concluding Points<br/>References<br/>Chapter 5. Self-Construals<br/>Abstract<br/>5.1 Understanding Self-Construals<br/>5.2 Differences Between the Self-Construals<br/>5.3 Self-Construals in the New Marketing Environment<br/>5.4 Discussion and Concluding Points<br/>References<br/>Chapter 6. Synthesis and Discussion of Research<br/>Abstract<br/>6.1 Current Research<br/>6.2 Developing Research<br/>6.3 Methods and Samples<br/>6.4 Gaps and Areas for Future Research<br/>References<br/>Chapter 7. Conclusion<br/>Abstract<br/>Index<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Social Media in the Marketing Context<br/>A State of the Art Analysis and Future Directions<br/>Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice.<br/><br/>includes extensive literature search on social media in the context of the marketing discipline<br/>provides key areas for future research and recommendations for practitioners<br/>shows the importance for marketers of understanding individual behaviour on social media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Books |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1610 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | ibc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Location | Shelving location | Date of Cataloging | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Social Sciences | 13/12/2024 | 302.231 PLU | 50421 | 13/12/2024 | 13/12/2024 | General Books |