The Graphic Communication Handbook / (Record no. 43944)

MARC details
000 -LEADER
fixed length control field 01917nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250120151308.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250120b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415557382
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.602
Item number DOW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Downs, Simon
245 ## - TITLE STATEMENT
Title The Graphic Communication Handbook /
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NY :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 368 Pages :
505 ## - FORMATTED CONTENTS NOTE
Title Introduction 1. Broad Knowledge 2. Theory 3. Pitching 4. Understanding the Client 5. Researching the Job 6. Preparatory Drawings - Thumbnail Stage 7. Preparatory Drawings - Development Stage 8. Preparatory Drawings - Presentation 8. Presenting to the Client 9. Doing the job 11. Deploying the job - 2D 12. Deploying the job - 3D 13. Deploying the job to the screen (motion graphics) 14. Deploying the job to the screen (interaction graphics) 15. Situating the job 16. Testing the job 17. Getting paid 18. Getting the next job (self and other publicity) Conclusion
520 ## - SUMMARY, ETC.
Summary, etc The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Department Name Community college
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Community College
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Date of Cataloging Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library 20/01/2025   741.602 DOW 52119 20/01/2025 20/01/2025 Community College