MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04338cam a2200337 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250124144558.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100607r20111989enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415596503 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415596505 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415596510 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415596513 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780203837252 (ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0203837258 (ebk) |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
306 |
| Edition number |
22 |
| Item number |
FIS |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fiske, John. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Reading the popular / |
| Statement of responsibility, etc |
John Fiske ; with new introductory essay on Why Fiske still matters, by Henry Jenkins, and with a new discussion on the topic of Reading Fiske and understanding the popular, between Kevin Glynn, Jonathan Gray and Pamela Wilson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
lxi, 186 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally published: Boston : Unwin Hyman, 1989. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Contents |
Understanding popular culture -- Shopping for pleasure -- Reading the beach -- Video pleasures -- Madonna -- Romancing the rock -- Everyday quizzes everyday life -- News, history, and undisciplined events -- Popular news -- Searing towers. |
| Title |
Cover Page<br/>Half Title page<br/>Series Page<br/>Title Page<br/>Copyright Page<br/>Dedication<br/>Contents<br/>Acknowledgements<br/>Why Fiske Still Matters<br/>Reading Fiske and Understanding the Popular<br/>Notes on Contributors<br/>Preface<br/>1 Understanding Popular Culture<br/>Popular Culture<br/>Popular Productivity and Discrimination<br/>Politics<br/>2 Shopping For Pleasure<br/>Malls, Power, and Resistance<br/>Consuming Women<br/>Commodities and Women<br/>Conspicuous Consumption<br/>Progress and The New<br/>3 Reading the Beach<br/>Surfie Journal<br/>Channel Seven News<br/>4 Video Pleasures<br/>5a Madonna<br/>5b Romancing the Rock<br/>Videos and Narrative Romance<br/>Fantasy and Representation<br/>Dance and Spectacle<br/>Pleasure, Power, and Resistance<br/>6 Everyday Quizzes Everyday Life<br/>7 News, History, and Undisciplined Events<br/>News and History<br/>News and Control<br/>Events and Discourse<br/>Knowledge, Power, and Pleasure<br/>Discussion<br/>8 Popular News<br/>Relevance<br/>Productivity<br/>Popular News<br/>9 Searing Towers<br/>Looking Down<br/>Looking Up<br/>So Why is it Popular?<br/>Bibliography<br/>Index<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of ‘Reading Fiske and Understanding the Popular’. Both underline the continuing relevance of this foundational text in the study of popular culture. Beneath the surface of the cultural artifacts that surround us – shopping malls, popular music, the various forms of television – lies a multitude of meanings and ways of using them, not all of them those intended by their designers. In Reading the Popular, John Fiske analyzes these popular "texts" to reveal both their explicit and implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. Fiske’s "readings" of these cultural phenomena highlight the conflicting responses they evoke: Madonna may be promoted as a "boy toy", but young girls feel empowered by her ability to toy with boys; Chicago’s Sears Tower may be a massive expression of capitalist domination, but it can also allow one to tower over the city. In each case it is the latter option that interests him, for this is where Fiske locates popular culture: it is the point at which people take the goods offered them by industrial capitalism (however oppressive they may seem) and turn them to their own creative, and even subversive, uses. Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered. Fiske’s acute perception and lively wit combine to provide a truly democratic vision of popular culture, one that respects the awareness and the agency of the people who make it. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Popular culture. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Capitalism. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
