Strategic marketing management : (Record no. 44055)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03188nam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250225104707.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 971006s1997 enka 00 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032197265 |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Local processing data | e |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | WIL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Richard M. S. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management : |
| Remainder of title | planning, implementation and control / |
| Statement of responsibility, etc | Richard M.S. Wilson and Colin Gilligan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NY : |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 867 p ; |
| Dimensions | 30 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Published on behalf of the Chartered Institute of Marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 1992. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | Preface; Overview of the book’s structure; Introduction; Where are we now? Strategic and marketing analysis; Marketing auditing and the analysis of capability; Segmental, productivity and ratio analysis; Approaches to environmental analysis; Approaches to customer analysis; Where do we want to be? Strategic direction and strategic formulation; Missions and objectives; Market segmentation, targeting and positioning; The formulation of strategy; The formulation of strategy; The formulation of strategy; How might we get there? Strategic choice; The strategic management of the marketing mix; Which way is best? Strategic evaluation; Criteria of choice; Modelling approaches 1; Modelling approaches 2; How can we ensure arrival? Problems to overcome; Management control; Management control; Bibliography; Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:<br/><br/>* Where are we now? - Strategic and marketing analysis<br/>* Where do we want to be? - Strategic direction and strategy formulation<br/>* How might we get there? - Strategic choice<br/>* Which way is best? - Strategic evaluation<br/>* How can we ensure arrival? - Strategic implementation and control<br/><br/>This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering:<br/><br/>* The changing role of marketing<br/>* Approaches to analysing marketing capability<br/>* E-marketing<br/>* Branding<br/>* Customer relationship management<br/>* Relationship management myopia<br/>* The decline of loyalty<br/><br/>The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Books |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | (Richard Malcolm Sano), |
| Dates associated with a name | 1946- |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Management. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b16663949 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Location | Shelving location | Date of Cataloging | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 25/02/2025 | 658.8 WIL | 51820 | 25/02/2025 | 25/02/2025 | General Books |