Business to business marketing management : (Record no. 44176)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04078cam a22003978i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250415112029.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210630s2021 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367757922 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367757946 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781003164036 |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| Item number | ZIM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zimmerman, Alan S., |
| 245 10 - TITLE STATEMENT | |
| Title | Business to business marketing management : |
| Remainder of title | a global perspective / |
| Statement of responsibility, etc | Alan Zimmerman, Jim Blythe. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 520 pages : |
| Dimensions | 17.4 x 3.07 x 24.6 cm |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of the authors' Business to business marketing management, 2018. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | Cover<br/>Half Title Page<br/>Title Page<br/>Copyright Page<br/>Dedication Page<br/>Contents<br/>List of figures<br/>List of tables<br/>List of exhibits<br/>Acknowledgments<br/>Section I: The business market environment<br/>1 Introduction to business to business marketing<br/>2 How business organizations buy<br/>3 Strategic planning for global business markets<br/>4 Ethical considerations for business marketers<br/>Section II: Evaluating market opportunities<br/>5 Market research<br/>6 Segmentation, targeting, and positioning<br/>7 Market entry tactics<br/>Section III: Formulating the marketing mix<br/>8 Product strategy and product development<br/>9 Services for business markets<br/>10 Pricing<br/>11 Supply chain management<br/>12 Managing distribution channels<br/>13 Business to business marketing communications<br/>14 Customer relationships and key-account management<br/>15 Sales promotion, exhibitions, and trade fairs<br/>16 Public relations and corporate reputation management<br/>Section IV: Managing the marketing program<br/>17 Marketing planning, implementation, and control<br/>18 Organizing for maximum effectiveness<br/>19 The future of business marketing<br/>Appendix A Foreign exchange<br/>Appendix B Marketing plan<br/>Appendix C Comprehensive case<br/>Index<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average consumer. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe. This new edition has been fully revised with new and updated case studies from a variety of regions. Every chapter has been brought in line with current business-to-business research, alongside new coverage of non-profit and government marketing, digital marketing, ethics and corporate social responsibility. Other unique features include: the placement of B2B in a strategic marketing context; a full discussion of strategy in a global setting including hypercompetition; a detailed review of global B2B services marketing, trade shows and market research. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introductory B2B and intensive courses. It is also comprehensive enough to cover all the aspects of B2B marketing management that any marketer needs, whether they are students or practitioners seeking to improve their knowledge. The textbook is also accompanied by an extensive collection of resources to aid tutors, including a full set of PowerPoint slides, test bank of questions, and practical exercises to aid student learning"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Blythe, Jim, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Books |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Dates associated with a name | 1942- |
| Relator term | author. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2112 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator term | author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Online version: |
| Main entry heading | Zimmerman, Alan, 1942- |
| Title | Business to business marketing management |
| Edition | Fourth edition. |
| Place, publisher, and date of publication | New York : Routledge, 2021 |
| International Standard Book Number | 9781003164036 |
| Record control number | (DLC) 2021029947 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Location | Shelving location | Date of Cataloging | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 15/04/2025 | 658.8 ZIM | 51981 | 15/04/2025 | 15/04/2025 | General Books |