MARC details
| 000 -LEADER |
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08919cam a22003738i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250415115933.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210611s2022 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780367514990 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780367515027 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9781003054153 |
| 041 ## - LANGUAGE CODE |
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| Language |
English |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.827 |
| Edition number |
23 |
| Item number |
FOR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Foroudi, Mohammad Mahdi, |
| 245 10 - TITLE STATEMENT |
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| Title |
Corporate brand design : |
| Remainder of title |
developing and managing brand identity / |
| Statement of responsibility, etc |
Mohammad Mahdi Foroudi, Pantea Foroudi. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
282 Pages : |
| Other physical details |
2 B/W Illustrations ; |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Title |
Cover<br/>Half Title<br/>Endorsements<br/>Title Page<br/>Copyright Page<br/>Dedication<br/>Contents<br/>CONTRIBUTORS<br/>INTRODUCTION<br/>PART I INTRODUCTION TO CORPORATE BRAND DESIGN MANAGEMENT<br/>1 THE EMERGENCE, DEVELOPMENT, AND CHANGING USES OF CORPORATE BRAND DESIGN, 1760 TO DATE<br/>Introduction<br/>Research background<br/>Conclusion<br/>References<br/>2 CORPORATE BRAND DESIGN MANAGEMENT FROM DIFFERENT PERSPECTIVES<br/>Introduction<br/>Background to corporate brand design management<br/>Perspective 1: Graphic design – visual and verbal cues<br/>Perspective 2: Integrated communication approach<br/>Perspective 3: Organisational approach<br/>Perspective 4: Marketing paradigm<br/>Perspective 5: Interdisciplinary/multi-disciplinary approach paradigm<br/>Conclusion<br/>Key terms and definitions<br/>Acknowledgement<br/>References<br/>PART II CORPORATE BRAND SIGNATURE MANAGEMENT<br/>3 CORPORATE BRAND SIGNATURE MANAGEMENT: LOGO, DESIGN, TYPEFACE, AND COLOUR<br/>Introduction<br/>Background to corporate brand signature management<br/>Corporate brand signature concept<br/>The elements of the corporate brand signature<br/>Corporate brand typeface<br/>Corporate brand colour<br/>Corporate brand design<br/>Corporate brand name<br/>Conclusion<br/>Key terms and definitions<br/>References<br/>4 CORPORATE BRAND SIGNATURE: IMAGE AND REPUTATION<br/>Introduction<br/>Background to corporate brand image and reputation<br/>Corporate image concept<br/>The corporate reputation concept<br/>Corporate brand design, corporate image, and corporate reputation<br/>Conclusion<br/>Key terms and definitions<br/>References<br/>PART III CORPORATE ARCHITECTURE DESIGN<br/>5 CORPORATE ARCHITECTURE DESIGN MANAGEMENT<br/>Introduction<br/>Background to corporate architecture design management<br/>Architecture management construct<br/>Defining the architecture concept<br/>Architecture and decor and artifacts/symbolic artifacts<br/>Architecture and spatial layout and functionality/physical structure<br/>Architecture and ambient conditions/physical stimuli<br/>Conclusion<br/>Key terms and definitions<br/>References<br/>6 CORPORATE ARCHITECTURE DESIGN AND HUMAN FACTORS, NEEDS, AND PERFORMANCE<br/>Introduction<br/>Background to corporate architecture design and human factors, needs, and performance<br/>Architecture and the human factor<br/>Architecture as an expression of social, economic, and technological realities<br/>Architecture and human performance<br/>Architecture and human needs<br/>Architecture and aesthetic<br/>Architectural perception and assessment<br/>Architecture, human behaviour, and attitudes towards the corporation<br/>Architecture and corporate communication<br/>Architecture and corporate image<br/>Conclusion<br/>References<br/>7 CORPORATE ARCHITECTURE DESIGN, CORPORATE IDENTITY, AND IDENTIFICATION<br/>Introduction<br/>Background to corporate architecture design, corporate identity, and identification<br/>Corporate identity and architecture relationships<br/>Corporate identity and identification relationships<br/>Architecture and identification relationships<br/>Corporate identity dimensions and architecture dimensions relationships<br/>Corporate visual identity and architecture<br/>Philosophy, mission, value, and architecture<br/>Communication and architecture<br/>Conclusion<br/>Key terms and definitions<br/>References<br/>PART IV CORPORATE BRAND WEBSITE DESIGN<br/>8 CORPORATE BRAND WEBSITE DESIGN MANAGEMENT<br/>Introduction<br/>Background to corporate brand website design management<br/>Corporate brand website design favourability concept<br/>The elements of corporate brand website design favourability<br/>Navigation<br/>Visual<br/>Information<br/>Usability<br/>Customisation<br/>Security<br/>Availability<br/>Website credibility<br/>Customer service<br/>Perceived corporate social responsibility<br/>Perceived corporate culture<br/>Conclusion<br/>Key terms and definitions<br/>Acknowledgement<br/>References<br/>9 CORPORATE BRAND WEBSITE DESIGN, IMAGE, IDENTIFICATION, AND LOYALTY<br/>Introduction<br/>Background to corporate brand website design, image, identification, and loyalty<br/>Corporate website favourability and corporate image<br/>Corporate image and corporate reputation<br/>Corporate reputation and consumer–company identification<br/>Consumer–company identification and loyalty<br/>Corporate website favourability, satisfaction, and image<br/>Corporate website favourability, attractiveness, and image<br/>Conclusion<br/>Key terms and definitions<br/>Acknowledgement<br/>References<br/>PART V CORPORATE BRAND SENSUALITY<br/>10 EVOLUTION OF BRANDING: TOWARDS AN HISTORICAL UNDERSTANDING OF THE CONCEPT BRANDING, EXPERIENCE, AND SENSES<br/>Introduction<br/>Background<br/>The emergence of ‘branding’: A snapshot from 1920s to 1960s<br/>The emergence of ‘experience’ in marketing<br/>Background<br/>An introduction to the concept of ‘experience’<br/>The emergence of ‘experience’ in marketing<br/>Solutions and recommendations<br/>‘Experience’ in marketing: How to conceptualise it?<br/>Future research directions<br/>Conclusion<br/>Key terms and definitions<br/>Note<br/>References<br/>11 EVOLUTION OF SENSES: FROM NO-NONSENSE ERA TO THE RISE OF SENSORY MARKETING<br/>Introduction<br/>Background<br/>From no-nonsense era to the rise of sensory marketing<br/>1929–1970: No-nonsense era<br/>1970–1990: The rise of advertisements<br/>1990 to date: The rise of sensory marketing<br/>Future research directions<br/>Key terms and definitions<br/>References<br/>12 SENSORY MARKETING: ENVIRONMENTAL PSYCHOLOGY THEORY APPROACH<br/>Introduction<br/>Background<br/>Environmental pyschology theory and S-O-R framework<br/>Issues, controversies, problems<br/>Future research directions<br/>Key terms and definitions<br/>References<br/>13 SENSORY MARKETING: VISUAL CUES AND AUDIAL CUES<br/>Introduction<br/>Visual cues: Background<br/>Practical approach to visual cues<br/>Audial cues: Background<br/>Practical approach to audial cues<br/>Key terms and definitions<br/>References<br/>14 SENSORY MARKETING: OLFACTORY CUES AND HAPTIC CUES<br/>Introduction<br/>Olfactory cues: Background<br/>Literature review<br/>Haptic cues: Background<br/>Literature review<br/>Practical applications<br/>Olfactory cues<br/>Haptic cues<br/>Key terms and definitions<br/>References<br/>15 GUSTATIVE SIGNATURES AS CORPORATE BRAND IDENTIFIERS: EXPLORING THE SENSUALITY OF TASTE AS A MARKETING STRATEGY<br/>Introduction<br/>Background<br/>Gustative signatures<br/>The mouth/brain relationship<br/>Sensorimotor sensations<br/>Olfactory sensations<br/>Oral haptic sensations<br/>Chemo-sensations<br/>The taste/flavour relationship<br/>Discussion<br/>Gustative sensuality and product consistency<br/>Gustative sensuality and customer experience<br/>Gustative sensuality and the consumption environment<br/>Auditory cues<br/>Visual cues<br/>Tactile cues<br/>Social cues<br/>Sensuality and place identity<br/>Conclusion<br/>Key terms and definitions<br/>References<br/>INDEX<br/> |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
"Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer satisfaction. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Foroudi, Pantea, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Relator term |
author. |
| 263 ## - PROJECTED PUBLICATION DATE |
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| Projected publication date |
2109 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Dates associated with a name |
1974- |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
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| Display text |
Online version: |
| Main entry heading |
Foroudi, Mohammad Mahdi. |
| Title |
Corporate brand design |
| Place, publisher, and date of publication |
New York, NY : Routledge, 2022 |
| International Standard Book Number |
9781003054153 |
| Record control number |
(DLC) 2021020428 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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7 |
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cbc |
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orignew |
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1 |
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ecip |
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20 |
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y-gencatlg |
