The Influence of Digital Marketing Strategies on Consumer Buying Behaviour: (Record no. 45810)

MARC details
000 -LEADER
fixed length control field 00938nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250916161807.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250916b |||||||| |||| 00| 0 eng d
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.872
Item number MUK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mukhtar, Md. Shams.
245 ## - TITLE STATEMENT
Title The Influence of Digital Marketing Strategies on Consumer Buying Behaviour:
Remainder of title A Study on Formal Sector Employees/
Statement of responsibility, etc Md. Shams Mukhtar; A. Chandra Mohan & Deepti Chandra.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thiruvarur:
Name of publisher, distributor, etc CUTN,
Date of publication, distribution, etc 2025.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 333 p:
Other physical details ill.;
Dimensions 30 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing—Technological innovations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers—Attitudes
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Employees—Buying behavior
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Department Name Department of Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mohan, A. Chandra
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chandra, Deepti
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Thesis/Dissertation & Project
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Reference CUTN Central Library CUTN Central Library Thesis, Dissertation & Project 16/09/2025   658.872 MUK T196 16/09/2025 16/09/2025 Thesis/Dissertation & Project