Consumer behaviour / (Record no. 46051)

MARC details
000 -LEADER
fixed length control field 02195nam a22003851i 4500
003 - CONTROL NUMBER IDENTIFIER
control field CaToSAGE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251023160452.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220420s2023 cau fob 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529786224
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529754056
041 ## - LANGUAGE CODE
Language English
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.407
Item number SET
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sethna, Zubin,
245 10 - TITLE STATEMENT
Title Consumer behaviour /
Statement of responsibility, etc Zubin Sethna.
250 ## - EDITION STATEMENT
Edition statement 5th Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Los Angeles :
Name of publisher, distributor, etc SAGE Publications,
Date of publication, distribution, etc 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 584 pages :
Other physical details illustrations (some color) ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Core Textbook.
505 ## - FORMATTED CONTENTS NOTE
Contents Part one: Consumer Behaviour in Context – Part two: Consumers as Individuals (The Psychological Issues) – Part three: Consumers as Social Actors (The Sociological Issues)
520 8# - SUMMARY, ETC.
Summary, etc Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business and Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behaviour.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://bc.vitalsource.com/tenants/university_of_glasgow_explore/saml_auth/books/9781529786224">https://bc.vitalsource.com/tenants/university_of_glasgow_explore/saml_auth/books/9781529786224</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
100 1# - MAIN ENTRY--PERSONAL NAME
Relator term author.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Access restricted to subscribing institutions.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text ePub2:
International Standard Book Number 9781529788204.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text ePub3:
International Standard Book Number 9781529786224.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Paperback:
International Standard Book Number 9781529754056.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Web PDF:
International Standard Book Number 9781529784244.
856 40 - ELECTRONIC LOCATION AND ACCESS
Public note Connect to resource
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b41267047
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 23/10/2025   658.407 SET 54518 23/10/2025 23/10/2025 General Books