Sports marketing / (Record no. 46298)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03423cam a2200361 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251208110508.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230722t20242024nyua ob 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032644851 |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 796.068 |
| Edition number | 23/eng/20230722 |
| Item number | ROY |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roy, Donald P., |
| 245 10 - TITLE STATEMENT | |
| Title | Sports marketing / |
| Statement of responsibility, etc | Michael J. Fetchko, Donald P. Roy, Vassilis Dalakas. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Routledge, Taylor & Francis Group, |
| Date of publication, distribution, etc | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 464 pages : |
| Other physical details | illustrations (some colour) ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "First edition published by Routledge 2012; Second edition published by Routledge 2018" -- Title page verso. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Contents | 1. Sports Meets Marketing 2. Sports Entertainment Consumption 3. The Marketing Environment 4. Segmenting Audiences for Sports 5. Building a Relevant Brand 6. Embracing Social Responsibility and Sustainability 7. Product Strategy 8. Experiential Marketing 9. Brand Communications Strategy 10. Communications Channels 11. Sponsorship-Linked Marketing 12. Measuring Sports Brand Performance 13. Delivery of Sports Experiences 14. Preparing Future Sports Marketers. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory - focusing on industry-specific terminology and practices - with practitioner insights into current issues and future directions in the sports industry. This anticipated 3rd edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: Increase students' depth of knowledge about sports marketing Challenge students to apply concepts to real world situations Profile best practices of organizations and individuals within the sports industry as they relate to the book's content Equip students to position themselves to compete for entry-level positions in sports business Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor's manual"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fetchko, Michael J., |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dalakas, Vassilis, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Books |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Relator term | author. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator term | author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Print version: |
| Main entry heading | Roy, Donald P. |
| Title | Sports marketing |
| Edition | Third edition. |
| Place, publisher, and date of publication | New York ; London : Routledge, Taylor & Francis Group, 2024 |
| International Standard Book Number | 9781032112763 |
| Record control number | (DLC) 2023034225 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Location | Shelving location | Date of Cataloging | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Arts & Sports | 08/12/2025 | 796.068 ROY | 54728 | 08/12/2025 | 08/12/2025 | General Books |