Impact of sales promotion on consumer behaviour / (Record no. 47132)

MARC details
000 -LEADER
fixed length control field 00443nam a2200157Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260122095354.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260121s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781666871203
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number GAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Galloway, Stephen
245 #0 - TITLE STATEMENT
Title Impact of sales promotion on consumer behaviour /
Statement of responsibility, etc Stephen Galloway
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Wilmington :
Name of publisher, distributor, etc Amercian,
Date of publication, distribution, etc 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xvi,353 p.; hb
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Books
Holdings
Date last seen Total Checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Collection code Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition
22/01/2026   658.8 GAL 52478 22/01/2026 Text Books       Non-fiction   CUTN Central Library CUTN Central Library Medicine, Technology & Management 22/01/2026 International Books, Delhi - Invoice No. - IBS/185/24-25 on 05-03-2025