Strategic communications in PR, social media and marketing / (Record no. 51633)

MARC details
000 -LEADER
fixed length control field 00564nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260429111947.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260429s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788196913922
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.14
Item number XAV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Xavier, Anthony
245 #0 - TITLE STATEMENT
Title Strategic communications in PR, social media and marketing /
Statement of responsibility, etc Anthony Xavier
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Asia Publishers,
Date of publication, distribution, etc 2024.
300 ## - PHYSICAL DESCRIPTION
Extent x, 272 p.; hb
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 29/04/2026 Chennai Book Agency, Chennai - Invoice No. 24-25/0154 on 10-02-2026   659.14 XAV 56661 29/04/2026 29/04/2026 Text Books