Advertising as a creative industry : (Record no. 51809)

MARC details
000 -LEADER
fixed length control field 00594nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260429112009.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260429s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032203010
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number DER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Derda, Izabela
245 #0 - TITLE STATEMENT
Title Advertising as a creative industry :
Remainder of title regime of paradoxes /
Statement of responsibility, etc Izabela Derda
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2024.
300 ## - PHYSICAL DESCRIPTION
Extent 92 p.; hb
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Creative industries
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Media studies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 29/04/2026 SansRack Publishing Solutions, Chennai - Invoice No. S131/25-26 on 11-02-2026   659 DER 56848 29/04/2026 29/04/2026 Text Books