Digital advertising : (Record no. 52120)

MARC details
000 -LEADER
fixed length control field 00586nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260429112044.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260429s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789369679119
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.144
Item number RAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rai, Praveen Kumar
245 #0 - TITLE STATEMENT
Title Digital advertising :
Remainder of title issues and trends in an online world /
Statement of responsibility, etc Praveen Kumar Rai
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Scientific Books International,
Date of publication, distribution, etc 2026.
300 ## - PHYSICAL DESCRIPTION
Extent 270 p.; hb
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 29/04/2026 International Books Services, New Delhi - Invoice No. IBS/2025-2026/192 on 09-02-2026   659.144 RAI 57195 29/04/2026 29/04/2026 Text Books